You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new.

There are two reasons you need to consider Facebook ads:

1. There are over 1,000,000,000 (that’s 1 billion) people using Facebook. 47% of Americans say Facebook is the #1 influencer of their purchases, and 70% of marketers use Facebook ads to get new customers. Why not you, too?
2. Audience targeting. Facebook has the most sophisticated audience targeting options and two types of targeting can make a huge difference on the results you get with your ads: custom audiences and look-alike audiences.

If you’re not getting results with your ads, you’re probably using the random hit and miss method of advertising. I did that for a long time and wondered why the heck nothing much happened. It was pathetic and a waste of money.

Or, you’re not using ads at all.

That’s fine. But, from a business perspective you’re missing a huge opportunity to get in front of the people who need and want what you offer. If you’re not using the powerful features to target new leads, then you’re playing very small and only reaching a minute fraction of the people who could benefit from your message. That’s a fact, not a judgment.

I’ve found that most Facebook Ad training programs are too confusing, complicated and don’t make sense for my solo business. It seems like they are meant for brands and corporations that have big budgets. Have you experienced that too?

That’s why I’ve teamed up with Erin Tillotson and developed a program for people like us: consultants, coaches, authors, speaker and other solo professionals.

Before we developed the program, we asked small business owners what they wanted to know about using Facebook ads. Here’s what they told us:

• What should I realistically expect to spend on ads?
• What’s better, an ad or boost post? What’s the difference?
• What kind of images should I use?
• What are the best calls to action?
• Can I use ads to build my community?
• How do I track my results so I know the ads are working?

Any of those questions resonate with you?

Well, those are the topics we’re going to cover. In real time, shared on screen, you get to see exactly how to plan your ads, which ads work best in specific situations and how to manage your ad budget and not waste your money or spend a fortune.

Now you can learn how to create the right ads for your business. You’ll learn the exact ads to create and how to reach new leads outside of your small sphere of fans (that’s not a criticism, but the truth is that no matter if you have 100 fans or 10,000 fans, there are way more people out there who you can help if they ever see your content!).

We’re going to cover the three types of ads you need to integrate into your marketing that won’t cost you thousands, or even hundreds of dollars. In fact, Erin has a system she uses for some of her clients that only requires a budget of $50 a month! Now, that’s affordable!

You’re curious now, right? You know you need to do something. You know there are more perfect clients out there just waiting to find you. You know there are a billion+ people on Facebook. Now, you can do something about it.

Join us in December (it’s coming up fast!). You’ll be ready to implement some holiday and New Year’s offers at the end of the 3 classes.

If you’ve experimented and been frustrated by your results with Facebook ads, join us for a down to earth, hype-free, easy-to-understand-and-implement program on how to use Facebook ads in your small business. Click here for details and registration.

The post Two Reasons You Need to Invest in Facebook Ads appeared first on Adventures in Visibility.

It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook  engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime. 

Amy and I discussed:

• How to increase your visibility and Facebook engagement (without investing in ads)
• What works NOW to encourage engagement on your content
• The features of an action-worthy post
• Recent news about the demise of like-gating
• Click-bait and why you don’t want to do it
• Using Graph Search to find your niche audience

Check out the event page for comments, questions and photos.
(the video on YouTube also includes timestamps; scroll down the page if you prefer audio or reading a transcript)

Key concepts you’ll want to listen to are located at the following times in the video:

4:06 6% of content you post on Facebook page gets seen in the newsfeed

5:47 Is there a hierarchy in engagement actions

6:53 How do we get people to comment?

9:15 What’s an “action worthy” post

14:13 Profile vs. Page engagement

15:51 Denise shares experience of getting engagement to Page via email

18:33 What is like-gating and why is it no longer available?

22:34 What is click bait?

25:28 Amy recommends Graph Search

30:01 One more way to get comments and likes…

31:07 What’s best content to advertise?

32:49 Amy’s most memorable Adventure

Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and the creator and host of the popular podcast, Online Marketing Made Easy. Amy has worked with mega brands such as Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where for 6 years she oversaw his content development team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses across industries how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers.

Connect with Amy:
Blogsite: http://www.AmyPorterfield.com
Facebook: https://www.facebook.com/AmyPorterfield
Twitter: https://twitter.com/AmyPorterfield
Facebook Profit Lab

For your convenience, the mp3 and transcript are posted below, from the live Hangout with Amy.

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•  Watch previous Adventures
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Be sure to visit Amy Porterfield for more information, and Circle her on Google+!

Do you have a question about how to create a more visible presence on the Web? Click here to record your question for me and I may include it along with my answer in an upcoming show!

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

The post Navigating Facebook to get Better Engagement Without Buying an Ad | Adventures in Visibility with Amy Porterfield appeared first on Adventures in Visibility.