No matter how much visibility you have now, it could be better, right? This is something I feel quite urgent about, especially when I talk to entrepreneurs who are struggling to get on the radar of more people they can serve. Usually they’re not sure what to do so they don’t do much of anything. If that describes how you feel, the truth is that if you don’t address your visibility needs sooner rather than later, it’s going to continue to be a long, tough, uphill slog. 

But, it doesn’t have to be.

The more people who see you around the Web, are aware of what you’re up to, connect with you and engage with your content on social networks, the more opportunities you will attract. I experience it daily and have seen it happen for others. But, and it’s a big “but,” you have to be consistent and focused with your efforts.

I know you want to make more sales and have more clients. I get it. And, before you can do that, you need a foundation, just like when you build a house. It makes me crazy when I speak with entrepreneurs who want to skip this part and go straight to the offer. You cannot skip the foundation.  And, in this case, your foundation is an audience of people who follow you, are interested in what you do, and want what you offer.

Building the foundation takes daily action. It’s about building relationships, sharing your expertise and then, finally, making an offer. Not the other way around.  It also takes time. It’s a long-term play. You can’t expect great results if you start your visibility campaign a week before your book or product or service launches.

If you want to become a known expert, get invitations to speak, be a guest on podcasts and hangouts, contribute to books, present at conferences, then you need to be known and your presence must be strong, easy to find and consistent. There are no shortcuts.

You know all this, but you can’t seem to stay focused and consistent with your social marketing, right?

Imagine what a difference spending just 30 minutes a day marketing your business could do for your visibility. It’s a tiny investment of time yet it could make a huge difference. Now, imagine 30 minutes a day for 30 focused days…

That’s why I’m hosting the 30 Day Online Visibility Challenge…

…30 days devoted to getting your business found, seen and known by more people.

• 4 weeks of group mentoring focused on building your presence on the Web
• Four live group coaching sessions, up to 90 minutes each
  • short teaching segments about visibility tips and tactics that work
  • a weekly Visibility challenge 
  • laser coaching to answer your burning questions and support your success
• Private Facebook Group for online coaching between calls, Q&A and accountability. Gentle call-outs to make sure you’re moving forward and sharing your results.
• One on one “next steps” planning session with me at the end of the program.

The weekly Challenge will be specific and focus on using various social platforms to boost your visibility. I’ll share simple strategies and tactics you can experiment with and use in the Challenges. You will track your before and after numbers so you can learn what works best for your audience.

Why now?
(Here’s the part about how to win a copy of Seth Godin’s new book!)

What better way to start a new year? It’s time to get this done. It’s time to take advantage of the energy around new beginnings associated with the New Year. And you know that Chinese proverb about the best time to plant a tree?  

 It’s the same for building your online visibility. Don’t worry about what didn’t get done in the past. Today is the perfect day to take action and begin!

And! I have four copies of Seth Godin’s brand new book, It’s Your Turn, that I want to give away as a gift for fast-action-takers. Godin’s book is only available on his site and it’s currently back-ordered, that’s how popular it is.  This is a beautiful, full-color, softcover book. Here’s what Godin says about it…

This is an urgent call to do the work we’re hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.

• Explores, as directly as I can, the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about.

• Is urgent, personal, in-your-face and as honest as I could make it.

Here’s the deal…when you register for the 30 Day Online Visibility Challenge by Monday, December 22, you will be entered in a random drawing to win one of the 4 copies I have. I will use Random.org to choose the winner. The book, if you were to buy it, is $34 plus shipping. I’ll be shipping the winners’ books at my expense before January 1.  

Congratulations to the four winners of Seth Godin’s book, It’s Your Turn!
Loretta Forlaw
Lori Smith
Maria Ciccone
Trudy Van Buskirk

Click here to join the Challenge and enter the Seth Godin book give-away!

All registrations submitted and paid by Monday, December 22 at 6 pm Pacific Time will be entered in the book give-away. 

The post 30 Day Online Visibility Challenge | How to Win A Copy of Seth Godin’s New Book! appeared first on Adventures in Visibility.

For 25 years Seth Godin has been exploring how to better make and promote books. Today, he moves his quest forward by a big leap as he introduces a crowdfunding project on Kickstarter to demonstrate a new way to publish and promote books. In less than three hours his "tribe" helped Godin more than double his goal to raise $40,000. That is the power of the tribe. 

And yes, I am a backer of his project. The idea behind Kickstarter is that your fans support your project in exchange for early access to the product/service/art/book and for bonuses that may range from a digital download, a physical copy, a thank-you on a web page, a private meeting, etc., based on the amount of your pledge.

The buzz around this project on Twitter and Facebook continues to push the project forward. The bonuses are limited so if you want in, you have to act now. 

What does this mean for authors who don't have a big fan base like Seth Godin?

Watch and study what Seth is doing. You can do it too. And, you need to be constantly building your online presence and visibility. As Seth says:

The best way for an author to use the internet is to slowly build a following. Difficult, time-consuming and effective.

If you have few followers, friends, fans and subscribers, it's going to be a tough road to publish and sell your book. It will be just as tough to fund a Kickstarter project. It's never too late to start though and now is better than later!

To learn more about Seth Godin's Kickstarter project, here are a couple of posts:

Kickstarter, Strangers and Friends

This might work (my new book)

If you need help boosting your visibility on the web so you can build your fan base, let's talk.

What do you think of Seth Godin's Kickstarter project? Does this seem like a viable way for you to fund a project about which you're passionate?

This article was republished by SocialMediaToday!

The post Seth Godin Taps His Tribe to Publish His Next Book – The Icarus Deception appeared first on Adventures in Visibility.

I am already getting better at sharing my message with my target audience in a way that is meaningful for them. So, become a world class copy writer, communicator, and get my message in front of more people directly would be and is now my goal – write and write more. ~Donna L. Ward, Business Coach

I think frequent blogging will help with this big goal! 🙂

I would write a book, create a dedicated website and blog about it and related topics, arrange a speaking tour, and also create a video and social media campaign surrounding the book and its topics. I would also explore some new media I haven’t had a chance to yet, such as podcasting, audio, and related info products. ~ Carrie Jaffe-Pickett

First step, identify your topic, then outline your ideas and start writing. If you're a blogger, take a look at the content you've already created and see how it can be adapted into chapters for the book.

If I could choose a method to get my art out to the world, I would create a video to show my unique techniques and how I express my own imagination through mixed media and collage art. Then I would advertise this video through social media, print advertising and target art organizations and galleries too. I would start classes in my home for beginning artists too. ~ Linda Harbin

Video has never been easier to produce. Get an inexpensive Flip HD video camera or Kodak Zi8 and start shooting. It doesn't have to be perfect or Hollywood studio quality in order to make an impact and get attention.

How would you advise these winners to "poke the box" and make their projects a reality? Leave your comments below.

The post Poke the Box Winners Revealed appeared first on Adventures in Visibility.

Today I took myself out to lunch at my favorite Thai restaurant. I needed a break from my computer and took my Kindle because I just bought Seth Godin's new book, Poke the Box. While I savored my spicy noodles with chicken, I read about about 20% of the book (hard to know how many pages on a Kindle).

Godin's message is about being an initiator. About starting something. Ideas are a dime a dozen but those who actually start and initiate are few and far between.

When I finished my meal, I received a fortune cookie and laughed out loud…

I bought 5 copies of Poke the Box to share with clients and I've decided to give away three of them now. Here's how you can enter to win a copy…

In the comments below answer this question (adapted from Seth Godin):

Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn't do.

If you lived in that world, what would you do to get your business in front of more people, get more visibility, so you can touch more lives and make a big difference in the world?

Go. Do that.

Post your big idea in the comments and I will randomly choose 3 winners to receive a copy of Poke the Box, onFriday, March 11.

By declaring publicly what you will do, you are getting one step closer to making it happen. You may also attract the attention of someone who can help you or offer resources. And I really want to know what you're ready and willing to do to attract more business opportunities.

Go. Don't wait or think you won't win. You never know unless you take the risk and put yourself out there.

Get your Free eCourse with 7 Tips to Boost Your Visiblity on the Web – easy to implement right now!

The post Poke the Box – What are you ready to start? appeared first on Adventures in Visibility.