With the pervasive use of social media in business, you may be tempted to think that PR is dead or dying. Nothing could be further from the truth and you’d be wise to consider how you can add PR to your online visibility toolbox.

After witnessing Joanne McCall at work on Andrea Lee‘s recent book launch, I had to get her on Adventures in Visibility to talk about how “traditional” PR is being used in conjunction with social media to boost visibility and get real world media coverage.  Joanne and I take a look at the intersection of PR and social media and how you have more media opportunities now than ever before.

On the show, in the video below, we discuss:

• The distinction between Publicity and Public Relations
• How Media has changed and what you need to understand
• How social media fits into the media equation
• What you need to consider when doing publicity outreach
• How Adventure fits into Joanne’s work!

(Clickable timestamps are on YouTube)

Not To Miss Moments

3:38 What is the distinction between publicity and public relations?
5:28 What is the landscape now: how do PR campaigns fit into the current landscape with social?
9:15 We’re all media producers now
11:25 How can we as business owners harness PR?
14:30 What is legacy media?
16:54 What makes you stand out?
17:51 What are some tips you can implement to help you stand out?
18:35 What are niche-mates?
20:06 Shout outs to Dre Beltrami, Bill Ashton, Phillis Benson, Georgena Eggleston, Janica Smith
21:48 What is a Wave campaign?
23:19 What is the way to work with a publicist?
25:18 How are clients advised to build their platform?
28:38 The media outlets are also looking for visibility
31:07 As business owners we need to focus on building our audience
31:59 What are some things we need to look at when creating a PR campaign?
34:34 You need to build social capital
35:21 How does Joanne incorporate Adventure in her work?
37:41 What is Joanne’s most memorable Adventure?
39:41 Take the quiz: How Media Savvy Are You?

Recommended Reading

How National Media can Improve your Reach and Visibility in New Markets – guest post by Joanne McCall

Download the Audio 

For your convenience, the mp3 is posted below, from the live Hangout with Joanne:

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About the Guest

Media insider and veteran publicist, Joanne McCall, knows how to capture the attention of national media. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, she secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Andrea Lee, Suzanne Falter, The Deepak Chopra Center for Wellbeing, and the founder of NLP, Dr. Richard Bandler. 

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Do you have a question about how to create a more visible presence on the Web? Click here to record your question  and I’ll include it along with my answer in an upcoming show! 

The post Finding Visibility at the Intersection of PR and Social Media | Adventures in Visibility with Joanne McCall appeared first on Adventures in Visibility.