With the pervasive use of social media in business, you may be tempted to think that PR is dead or dying. Nothing could be further from the truth and you’d be wise to consider how you can add PR to your online visibility toolbox.

After witnessing Joanne McCall at work on Andrea Lee‘s recent book launch, I had to get her on Adventures in Visibility to talk about how “traditional” PR is being used in conjunction with social media to boost visibility and get real world media coverage.  Joanne and I take a look at the intersection of PR and social media and how you have more media opportunities now than ever before.

On the show, in the video below, we discuss:

• The distinction between Publicity and Public Relations
• How Media has changed and what you need to understand
• How social media fits into the media equation
• What you need to consider when doing publicity outreach
• How Adventure fits into Joanne’s work!

(Clickable timestamps are on YouTube)

Not To Miss Moments

3:38 What is the distinction between publicity and public relations?
5:28 What is the landscape now: how do PR campaigns fit into the current landscape with social?
9:15 We’re all media producers now
11:25 How can we as business owners harness PR?
14:30 What is legacy media?
16:54 What makes you stand out?
17:51 What are some tips you can implement to help you stand out?
18:35 What are niche-mates?
20:06 Shout outs to Dre Beltrami, Bill Ashton, Phillis Benson, Georgena Eggleston, Janica Smith
21:48 What is a Wave campaign?
23:19 What is the way to work with a publicist?
25:18 How are clients advised to build their platform?
28:38 The media outlets are also looking for visibility
31:07 As business owners we need to focus on building our audience
31:59 What are some things we need to look at when creating a PR campaign?
34:34 You need to build social capital
35:21 How does Joanne incorporate Adventure in her work?
37:41 What is Joanne’s most memorable Adventure?
39:41 Take the quiz: How Media Savvy Are You?

Recommended Reading

How National Media can Improve your Reach and Visibility in New Markets – guest post by Joanne McCall

Download the Audio 

For your convenience, the mp3 is posted below, from the live Hangout with Joanne:

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About the Guest

Media insider and veteran publicist, Joanne McCall, knows how to capture the attention of national media. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, she secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Andrea Lee, Suzanne Falter, The Deepak Chopra Center for Wellbeing, and the founder of NLP, Dr. Richard Bandler. 

Join Me for Future Adventures in Visibility

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Do you have a question about how to create a more visible presence on the Web? Click here to record your question  and I’ll include it along with my answer in an upcoming show! 

The post Finding Visibility at the Intersection of PR and Social Media | Adventures in Visibility with Joanne McCall appeared first on Adventures in Visibility.

We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in the process of integration for a number of years now, and they’ve reinvented themselves.

It isn’t dying and those who say it is, are not keeping up. (I know, those might sound like fighting words, but I don’t mean it that way. There was a time when “old media” and “new media” meant something. Those days are over.)

Think of it this way. You’d be very hard-pressed to find a magazine without a major online component or a television station that isn’t showing news segments or other programming on their websites, or radio stations that aren’t uploading programming in the form of podcasts. Media is integrating.

What does this mean for you?

 More opportunity!

When it comes to doing a publicity campaign for your business, book, product, service or cause, then it’s to your benefit to take advantage of all the media opportunities you can –both within your social networks and with legacy and digital media.

Plus, having major media is still pretty cool. All those big brand media logos would look great on your website. Imagine those who see them. The first thing they’ll think is, “Wow. This person is truly an expert,” especially if the media listed is an outlet they consume, e.g., NPR, The Today Show, the Daily Show, Charlie Rose, etc.

There’s just one thing though. Top tier media is still very challenging to land. You have to have a great message, a compelling hook and angle, credibility, and the contacts, among other things.

How do you connect with Media?

First:

Pay attention and create a list of who covers your topic. A simple Google search can do much to reveal this. Is a competitor of yours getting media coverage? Make a note to reach out to those contacts. Google your topic and hit the “news” feature. Create a Google alert on your topic.

A second way to connect with media:

Social Media. Once you find media who cover your topic, find them on Twitter and follow them. If you’re one of those who says, “But I hate Twitter!” then you don’t have to, but do consider that you may be missing a great opportunity to get to know the media person by checking out his or her twitter feed. With Twitter, they don’t have to accept an invitation for you to be able to follow them. They most likely won’t accept your invitation via other platforms because so many people are trying to get access to them.

A third way to connect with media:

Media databases. These can be expensive, but may be worth the investment depending on your goals and objectives. The biggest one out there is called CisionPoint, and they have both national and international contacts.

A few other tips to remember when it comes to connecting with media:

• Be compelling with what you have to offer
• Have a great hook
• Be professional and not overly personal in your initial approach
• Take notes and remember what you learn about each contact

The main thing to keep in mind is that finding, hooking, and working with top tier media isn’t rocket science, but it does take some skill.  What used to work may not work anymore, so being flexible in your approach, experimenting and trying new things can produce great results.   

And if you want to know how media savvy you are at this point in time, take this little quiz to find out …   How Media Savvy Are You Quiz .

Note from Denise: Learn more about how PR can boost your visibility. Join me and Joanne McCall on Adventures in Visibility. We’ll be talking about how media has changed and how you can combine PR and social media to get the attention of national media outlets. The live show is on July 9. Click to get details, RSVP, and post your questions. 

This article was originally posted on McCall Media Group and is reprinted with permission.

The post How National Media can Improve your Reach and Visibility in New Markets appeared first on Adventures in Visibility.