How mobile is your content?

In the last few weeks I've been testing a mobile marketing application for my content including: both blogs, videos on YouTube and twitter updates. I've known about sites and plugins that help you make your blog mobile friendly ifor quite some time, but it wasn't until I took a look at a program called Gadget MVP, developed by my colleague Chris Lang, that I got excited about how simple it could be to develop an app for my own content.

Mobile marketing is taking off in a huge way and if you can get a share of your prospects' attention on their smart phone or tablet, then you are talking about the ultimate in massive visibility. Think about getting exposure to 60 million iPhone users and about the same number of Android phones. I was looking at a slideshow about current mobile trends and the stats are astounding:

• By 2014 mobile will be the most common way of accessing the Internet
• By December 2011 more than 50% of all Americans will have a smart phone
• Consumers are spending more time on mobile apps than on browsing the mobile Web

With that in mind, I took Chris up on his offer to create a mobile app for my content that is available for Android, iPhone, Facebook and can be added to your iGoogle home page…

So, what's the big deal? There are plenty of other gadgets and apps out there. What's different about this one is the ability to not only aggregate and syndicate content from multiple sources, but also include a product offer AND an optin offer so you can generate new leads (click on Discover and Alerts tabs).  Plus, you manage your gaget online and can update and change your offer and freebie when you want, as well as add new content sources. Very cool and VERY EASY to set up. 

The general set up is very quick (it's by invitation only at this point). You choose the modules you want to include, enter the required info and save.

The thing that will take some time, unless you're an accomplished graphic designer, are the graphics you'll need to make the most impact with your gadget:

1. a small logo that sits at the top of every page of your gadget
2. a 512 x 512 pixel image for the Android Marketplace page
3. a high resolution 360 dpi, 200 x 200 pixel image for the avatar button that show on the smart phone

Once you have your data entered and your graphics ready, there are instructions on how to add your gadget to iGoogle and Facebook, then the team at Gadget MVP will submit your Gadget to the Android Market Place and iPhone app store. You don't have to deal with any of that complicated process. 

Once it's live, then you promote!

What do you think about creating an app for your content? Is there a way you can package your message to create enough value for people do add your app to their phone?

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