The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we honed in on how to manage your social content so you get optimal visibility.

Some of the topics we discussed during the live interview are:

✔ How to feed the Content Monster
✔ How to pass the reshare test
✔ Curated vs. original content
✔ And much more!

Check out the event page for comments, questions and photos.
(The video is timestamped on the YouTube page.)

Key Moments Not to Miss

3:36 Focus on feeding the content monster

7:14 Does your content pass the Reshare test?

8:59 Guy demos how he finds and shares content

12:16 Why show content not related to your brand and business

15:27 Schedule your posts with social media management tools

20:35 Example of how a restaurant can use social media

26:03 Demo of creating an image in Canva

29:12 Guy demos how to create a Kindle ebook cover with Canva

32:54 Question from Jeff Sieh about what to expect in social in 2015

36:10 Take the social media quiz on http://artof.social

Resources Recommended by Guy and Peg

Alltop
Feedly
Pinterest
SproutSocial
Canva
Hootsuite
Buffer
SlideShare

 Download the Audio 

For your convenience, the mp3 is posted below, from the live Hangout with Guy and Peg.

About the Guests

Guy Kawasaki is the chief evangelist of +Canva  an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.

Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.

Info about Book
Get the book 

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Do you have a question about how to create a more visible presence on the Web? Click here to record your question  and I’ll include it along with my answer in an upcoming show!

The post The Art of Managing Your Social Content | Adventures in Visibility appeared first on Adventures in Visibility.

The trend towards new ways to publish and build credibility and visibility with your work, is one reason Ellen Britt and I launched The Future of Ink last year. It’s also why we’re presenting the inaugural Digital Publishing Online Intensive (DPOI).

The Keynote Speaker for DPOI is Guy Kawasaki, author of the new bestselling book, APE: Author, Publisher, Entrepreneur – How to Publish a Book. Guy is the perfect choice to kick off the event. If you’re the least bit interested in how you can capitalize on the self-publishing trend to get your message out to the world, then I recommend you pick up a copy of APE (or get it as a bonus when you register for DPOI!).

If you’re not convinced self-publishing is the way to go, maybe Kawasaki’s infographic below will change your mind…

The post The Top 10 Reasons to Self-Publish [Infographic] appeared first on Adventures in Visibility.