Why would you want to embed content on your blog?

1. It’s a fast and easy way to curate content you want to share with your audience. Rather than quoting and linking to a post, you can embed the original content which is respectful of the originating author as their content stays intact.

2. Cross-pollinate your communities. For example, if you post a video on your Facebook page, and you want to attract more fans to your page, embed the video post on your blog to show off what you’re doing on your Page. It’s a safe bet that everyone who subscribes to or finds your blog via search, isn’t already a Facebook fan. Bring them over by embedding a post. [You can substitute “Facebook” with Pinterest, GooglePlus, Twitter, Instagram, etc., if you want to build your communities on those social networks.]

3. Increase engagement with your content. Typically when you embed content from a social site, all the social interaction options are included with the post. More people will have an opportunity to find your social posts and interact with you.

In the example below, embedded from my Google Plus profile, I’m sharing an Auto Awesome image that you would normally only see if you have Circled me. Now, I can embed it and share it with all my blog subscribers too! Cool, right?

UPDATE

Right after I published this article, Stephan Hovnanian posted a great list of “smart uses for Google+ posts. Here it is for your reading pleasure!

What type of content do you embed on your blog? Share how you embed content and include a link in the comments to show us what you’re embedding on your blog.

The post Three Reasons to Embed Content on Your Blog appeared first on Adventures in Visibility.