You have finally done it, you have finished that ebook and it is perfect in every way. Every grammatical error has been caught and corrected, the wording has been polished, and you couldn’t be more thrilled with the final product.

There is nothing left to do but release it online and let it be consumed by the masses. You will be the next Internet legend, a literary genius that got their start on the web, the modern-day writer’s dream.

Only one problem: you don’t know how to do that. Just putting it online isn’t enough to get your ebook seen, and especially read. Here are some seven steps that should help spread your work around.

1. Promote Your eBook On Your Site

Your site is your ultimate personal brand destination: You want to consolidate everything you do online there, including your ebook. Your loyal readers are your best promoters. They will buy/download your eBook and spread your word. These are your first promoters.

Create a landing page on your site that allows people to pick it up next time they are browsing. Make the notice speaking about it clear and easy to see (as well generously promote it using internal linking).

On top of all, optimize your landing page for organic visibility to – hopefully, one day – achieve a steady stream of traffic and references. In other words, implement basic SEO.

Remember that search engines search by keywords, not book titles. Identify searchable keywords you can optimize your landing page for using these steps and then put together a landing page putting those keywords inside prominent page elements:

To create a search-optimized landing page, use Text Optimizer which is a semantic analysis tool that helps you create content meeting search engines’ and users’ expectations:

Text Optimizer extracts search snippets and uses semantic analysis to identify related concepts and relationships between them. You can use Text Optimizer as a writing assistant as it helps you discover topics to cover and build sentences to include them.

If you consider turning book writing into a full-time profession, set up a mini-site around your occupation. Here are some great themes to sell eBooks.

2. Use Social Media

Social media is going to be your best friend in this task. Your blog, Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Reddit… any channel you can find that will let you built up the awareness.

In the weeks leading up to your ebook release be sure to regularly talk about it. Offer a chapter or section to read, quotes from the book, giveaways to get it before it is launched and anything else you can think of to get a buzz going.

You don’t just want yourself speaking about the book, but you want others to as well. Encourage your social networking followers to share out the announcement, find people who are willing to write a post about it on their blog, give it its own official Twitter hashtag and get people talking about it.

Implement visual marketing tactics, try Tweet chat marketing, etc. – social media marketing has lots of forms and tactics. Play with as many of them as your time allows.

Promote your free chapter via Viral Content Bee: You cannot promote lead generation landing pages there (as the moderators will likely reject promotional content) but you can give away your free chapter and build some buzz with help of VCB community.

3. Get Featured by Bloggers

You can get some reviews published through MyBlogU. It works like this: You can write book reviews yourself and wait for bloggers to request to feature any of them.

The idea is genius as it’s absolutely the opposite of how it normally works (where the book authors go to pitch the bloggers) as in this case, bloggers come and request to feature your book!

4. Give It Away For Free

This one is good for brand new writers who have never self-published before. Sometimes the best thing to do is offer it for free for a short period of time.

This will give it a chance to build its own reputation, and get people talking about the actual content of the book. Once some people have read and liked it, you can start charging for it (or offer premium upgrades to your current readers). But by then it will have stirred up some curiosity.

If you are giving it away for free, consider driving increased exposure from that by inviting people to pay with a tweet or a like. This is such a cool idea, and it is becoming incredibly popular these days. You offer the ebook for a like on Facebook or a tweet on Twitter. That way it is free to the reader, but it will help spread the word and get more people to check it out.

Tools:

• Use the simple guide
• Use paywithatweet.com

5. Offer It On Amazon (And Beyond)

Amazon has a decent program for independent writers. It even includes the ability for Prime members to borrow books, which could be a good way to get ratings without actually offering it for free for everyone.

Amazon is not the only platform driving sales to independent writers (albeit it’s probably the most effective one). There are more platforms to help you sell your book:

6. Create An Affiliate Program

Having an affiliate network that helps promote your book is an invaluable resource. Try starting your own rewards program with other sites/blogs/social media pages. This will also allow you to network for future marketing collaborations when you publish another volume.

You can easily launch your own affiliate program using tools like PayKickstart. Read the whole instruction here.

7. Get Some Reviews

People reviewing your work is your the most important marketing asset. Offering your book on a retailer like Amazon will give people the chance to review your stuff.

But you can also buy sponsored reviews from blogs, which is a good way to reach out to an already established reader base through a voice they trust. Just be sure you pitch the review to relevant blogs and be prepared to offer a free copy.

Furthermore, whenever you pay for a review, don’t forget to include a formal disclosure for the bloggers’ readers to know this review was sponsored. It is very important for your brand to be transparent in your marketing initiatives:

Have a tip for promoting an ebook? Let us know in the comments.

Recommended Reading

How to Achieve Bestseller Status with Your First Book

How to Sell Books by the Truckload on Amazon – Adventures in Visibility with Penny Sansevieri

The post 7 Actionable Steps to Promote Your eBook appeared first on Adventures in Visibility.

Ebooks are a tried and true method for getting the word out about your expertise as well as creating a nice flow of income. However, a big obstacle for many ebook authors is finding the best way to get the word out and promote their fabulous ebook.

This comes up time and time again with clients and readers. Recently in the survey Ellen Britt and I conducted about digital publishing, one of the top questions online entrepreneurs had was about marketing, promoting and selling ebooks. Though the report will be published soon, in the meantime I decided to go to my network and tap their wisdom to find out how savvy entrepreneurs are promoting their ebooks. What follows are 19 tips; some you know doubt know about and implement, others may be new to you. Here’s the question I asked on LinkedIn:

What’s your #1 tip for promoting an ebook?

First things first

Rivka Kawano

The most important thing is that you have an overall plan. Any one of the strategies will likely not give you the results you want. And trying to do all of them will only exhaust you and still yield few results is you are just shooting everywhere without a clear target. 

Take some time to really figure out your target market and where they hang out, what they do, what they love, what makes them tick. Then craft an overall plan that meets them where they are. Once you make the plan – stick to it! Sustained, ongoing, strategic effort is what will really help you break through.

Here’s a link to an entire series about book marketing (page no longer exists) that is available totally free. All of them have great info that applies to e-books, but especially listen to the second one with Danny Iny who is an amazingly successful e-book author.

Web Marketing

Jermyn Shannon El

You want to be sure your website is colorful and branded similar to the book’s presentation. Be sure you have an option to purchase and download. Also, make sure you capture testimonials to further substantiate your content and material.

Tony Guthrie

Make sure that your website URL (domain name) that promotes the book is named using keywords, NOT the name of the book. People search the web using keywords.

Donna Krech

Make a really good video about your eBook and put it on YouTube. You can leave that as your calling card on social media. Plus it’s more informational than a sales letter on an eBook or just a plain ordering page.

Give away a chapter

Quite a few people commented on the effectiveness of giving away the first chapter or two or three. This certainly can spark interest and sales if your first chapters are compelling and create curiosity to get the rest.

Dave Maskin

Give away the first chapter as a download… When they pay you, you send them a code that unlocks the rest of the book.

Angie Pedersen

Use Pay With a Tweet (http://paywithatweet.com/) to offer a free excerpt (or the whole book!) in exchange for a tweet promoting the book. Instant viralization! [Love this!]

Pawel Grabowski

I tried a number ways to promote my book, to various results. What worked amazingly well was the simplest of them all in fact, offering 2 free chapters for download. I think the reason it worked was that an eBook market is over saturated with low quality products and most buyers are fully aware of that at this stage. I can only imagine how many times my readers were stung with worthless eBooks that they have purchased in the past. 

By allowing them to download 2 chapters of the book for absolutely nothing I was able to reduce the fear of purchase and thus increase my sales. 

Quick tip: to increase conversions, include a few reviews at the start of your sample. They will add an extra layer of validation to your product. 

More on give-aways…

R. Scott Frothingham

Create and give away a report using select information from the book … at the end of the report let the reader know how they can get the full book. If this “teaser” report has value to the recipient, it is a natural next move for them to buy the book. Here is an example of a free report — 5 Quick Self-Motivation Tips that promotes a full book  – NOTE: you can also collect contact information by having interested parties opt-in to an e-mail list to receive the free report.

Jim Britt

Give it away for free for a period of time then sell it for $3 or so, then for a limited time after a few weeks free again then take it to $4 and so on. That will get the word out and raise your stats on Amazon gaining more attention.

Tea Silvestre

Join Amazon’s KDP Select program. This gives you the opportunity to offer your eBook for free for any 5 days over a 90-day period. Use the free download days to get the word out about your book. Couple the promotions with other giveaways (perhaps bonuses for buying the paperback/hardcover version) and then reach out to your list of influencers and ask them to share the download info with their networks. I did this for my book and on the first free day reached nearly 1,000 downloads and sold three dozen paperbacks. Also be sure to make your book loanable (so folks who grab your book can loan to friends with a Kindle Reader app) — you’ll still earn money and your book will be read by more people!

Bonus tip: Offer a free advanced copy of your book to folks in your network in exchange for a review on Amazon. Give them a target date and follow up by email with a reminder. This will help you jump start your reviews before the release date.

Leah Graves

Get it on the list of Free Friday Books for Nook. I have a lot of eBooks from Free Fridays that have actually made me purchase eBooks that that author wrote that are not free.

Don’t forget to remind your audience that you do not need an e-reader to read the book (you can download the free app onto your Mac or PC).

Bonus content

Janice Shokrian

Host a substantial webinar that covers the big picture of the eBook, then provide the link to purchase the eBook at the end of the webinar for the user to have more in-depth knowledge. The eBook can be discounted for the webinar attendees.

Caley Van Cleave

Marry your eBook with other more dynamic resources that support the content in the eBook. For example, worksheets, slideshows, tutorial videos, etc. The more engaging the customer experience, the more likely they will be in referring others to download it too!

Have others sell your book for you

Stephanie Hillberry

Take advantage of affiliates! Energize them with your ideas and then equip them to promote your book through their personal networking channels. They earn money, you earn money, and the reader gets a great resource. Everyone is happy.

And my bonus tip? Make sure to include your sales funnel within your e-book in multiple places so you can learn about your readers, build your prospect list/followers, and cultivate long-term relationships.

Elizabeth Cottrell

If your eBook is related to a group or industry that has a trade or other related membership organization, the book can be pitched to its administrative staff to use an incentive of some sort. They might wish to use it to encourage new members to join or get on their email list or perhaps as an incentive to attend an organization event or buy an organization product. A related tactic would be to pitch it to a company that sells a compatible product to use an an incentive for purchase.

I’m working on an eBook about personal note writing, and I plan to contact a major fine stationery company to see if we can collaborate.

Step by Step

Joel Chudleigh

There are 3 steps:

1. Tap up your networks for reviews and testimonials for the ebook landing page – there are shed loads of ebooks on all subjects out there – why should someone buy yours – there needs to be social proof. If you can get video testimonials then even better.
2. To get wide exposure create a list of 20-30 high profile (but non competitive) bloggers in your niche and make contact with them. Perhaps for you you could try SEO bloggers and social media bloggers. Do not dive in straight away but build a little rapport before explaining that you have an ebook that you would like to promote that you think would be helpful to their audience but not competitive with their content. Offer them a cut on all sales of the ebook that occur from their visitors if they will promote your ebook through a blog post and/or an email to their subscriber base. 
3. Give away a free chapter in return for an email address; then upsell the book a few days later – ideally with a case study of someone who used your ebook to make a practical difference to the way they work and got results. 
    

And my favorite for overall value to the customer

Stephanie Sammons

Offer a free mini coaching course along with the eBook (when someone opts in for the course they get the eBook). This was the primary opt-in on my blog and one of the most effective lead capture strategies I’ve ever utilized.

This allowed me to “guide and coach” the reader/subscriber through the content, so it was more valuable than just your typical eBook download. (can’t tell you how many eBooks I’ve downloaded and never read or made it through them).

For delivering the mini coaching course, I used an auto-responder and it was a series of 10 emails delivered every other day. The last email is all about asking the reader to share the course with others if they found it to be valuable, and you could also ask for a testimonial or book review on Amazon.

Within the email series you can link to other relevant posts on your blog, or even a video or podcast that goes into more depth on the content.

Lastly, instead of just promoting the eBook on your blog, in your email newsletter, and in social media channels, you promote the package…the mini coaching course.

Now it’s your turn…

Have you tried any of the 19 promotion tactics listed above? Or do you have another, more unusual method for promoting your ebooks? Share it in the comments along with a link to an example how you’re promoting your ebooks.

Finally, get on the early bird list for notification for when we publish our digital publishing report for online entrepreneurs!

The post 19 Ways to Promote Your Ebook appeared first on Adventures in Visibility.