You have finally done it, you have finished that ebook and it is perfect in every way. Every grammatical error has been caught and corrected, the wording has been polished, and you couldn’t be more thrilled with the final product.

There is nothing left to do but release it online and let it be consumed by the masses. You will be the next Internet legend, a literary genius that got their start on the web, the modern-day writer’s dream.

Only one problem: you don’t know how to do that. Just putting it online isn’t enough to get your ebook seen, and especially read. Here are some seven steps that should help spread your work around.

1. Promote Your eBook On Your Site

Your site is your ultimate personal brand destination: You want to consolidate everything you do online there, including your ebook. Your loyal readers are your best promoters. They will buy/download your eBook and spread your word. These are your first promoters.

Create a landing page on your site that allows people to pick it up next time they are browsing. Make the notice speaking about it clear and easy to see (as well generously promote it using internal linking).

On top of all, optimize your landing page for organic visibility to – hopefully, one day – achieve a steady stream of traffic and references. In other words, implement basic SEO.

Remember that search engines search by keywords, not book titles. Identify searchable keywords you can optimize your landing page for using these steps and then put together a landing page putting those keywords inside prominent page elements:

To create a search-optimized landing page, use Text Optimizer which is a semantic analysis tool that helps you create content meeting search engines’ and users’ expectations:

Text Optimizer extracts search snippets and uses semantic analysis to identify related concepts and relationships between them. You can use Text Optimizer as a writing assistant as it helps you discover topics to cover and build sentences to include them.

If you consider turning book writing into a full-time profession, set up a mini-site around your occupation. Here are some great themes to sell eBooks.

2. Use Social Media

Social media is going to be your best friend in this task. Your blog, Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Reddit… any channel you can find that will let you built up the awareness.

In the weeks leading up to your ebook release be sure to regularly talk about it. Offer a chapter or section to read, quotes from the book, giveaways to get it before it is launched and anything else you can think of to get a buzz going.

You don’t just want yourself speaking about the book, but you want others to as well. Encourage your social networking followers to share out the announcement, find people who are willing to write a post about it on their blog, give it its own official Twitter hashtag and get people talking about it.

Implement visual marketing tactics, try Tweet chat marketing, etc. – social media marketing has lots of forms and tactics. Play with as many of them as your time allows.

Promote your free chapter via Viral Content Bee: You cannot promote lead generation landing pages there (as the moderators will likely reject promotional content) but you can give away your free chapter and build some buzz with help of VCB community.

3. Get Featured by Bloggers

You can get some reviews published through MyBlogU. It works like this: You can write book reviews yourself and wait for bloggers to request to feature any of them.

The idea is genius as it’s absolutely the opposite of how it normally works (where the book authors go to pitch the bloggers) as in this case, bloggers come and request to feature your book!

4. Give It Away For Free

This one is good for brand new writers who have never self-published before. Sometimes the best thing to do is offer it for free for a short period of time.

This will give it a chance to build its own reputation, and get people talking about the actual content of the book. Once some people have read and liked it, you can start charging for it (or offer premium upgrades to your current readers). But by then it will have stirred up some curiosity.

If you are giving it away for free, consider driving increased exposure from that by inviting people to pay with a tweet or a like. This is such a cool idea, and it is becoming incredibly popular these days. You offer the ebook for a like on Facebook or a tweet on Twitter. That way it is free to the reader, but it will help spread the word and get more people to check it out.

Tools:

• Use the simple guide
• Use paywithatweet.com

5. Offer It On Amazon (And Beyond)

Amazon has a decent program for independent writers. It even includes the ability for Prime members to borrow books, which could be a good way to get ratings without actually offering it for free for everyone.

Amazon is not the only platform driving sales to independent writers (albeit it’s probably the most effective one). There are more platforms to help you sell your book:

6. Create An Affiliate Program

Having an affiliate network that helps promote your book is an invaluable resource. Try starting your own rewards program with other sites/blogs/social media pages. This will also allow you to network for future marketing collaborations when you publish another volume.

You can easily launch your own affiliate program using tools like PayKickstart. Read the whole instruction here.

7. Get Some Reviews

People reviewing your work is your the most important marketing asset. Offering your book on a retailer like Amazon will give people the chance to review your stuff.

But you can also buy sponsored reviews from blogs, which is a good way to reach out to an already established reader base through a voice they trust. Just be sure you pitch the review to relevant blogs and be prepared to offer a free copy.

Furthermore, whenever you pay for a review, don’t forget to include a formal disclosure for the bloggers’ readers to know this review was sponsored. It is very important for your brand to be transparent in your marketing initiatives:

Have a tip for promoting an ebook? Let us know in the comments.

Recommended Reading

How to Achieve Bestseller Status with Your First Book

How to Sell Books by the Truckload on Amazon – Adventures in Visibility with Penny Sansevieri

The post 7 Actionable Steps to Promote Your eBook appeared first on Adventures in Visibility.

If you’re an author or online entreprenuer who’s written a business book, you want to sell books, 

On the Hangout Penny and I discussed:

• How to consistently boost sales of your book.
• What triggers more sales at Amazon? We’ll dig deep to uncover easy things you can do that will make a significant difference.
• Why Free is your best sales tool
• Triple and quadruple the amount of reader reviews you get for your book.
• PLUS: the latest changes at Amazon

Check out the Event page for comments, questions and photos.

Connect with Penny:

Twitter: http://twitter.com/Bookgal
Website: http://www.amarketingexpert.com
Facebook: http://www.facebook.com/bookmarketingame
HuffPo: http://www.huffingtonpost.com/penny-c-sansevieri

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. 

Penny is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” 
 
AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

For your convenience, the mp3 and transcript are posted below, from the live Hangout with Penny. 

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• Watch past Adventures
• Subscribe on YouTube 

Be sure to visit Penny Sansevieri for more information, and Circle her on Google+!

Do you know someone who has an outstanding online presence? Someone who has created massive visibility? Let me know in the comments and I’ll reach out and invite them to be a guest on Adventures in Visibility!

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

The post How to Sell Books by the Truckload on Amazon – Adventures in Visibility with Penny Sansevieri appeared first on Adventures in Visibility.

If you missed the live webinar, now’s your chance to get the info I presented. It’s about an hour and you’ll learn:

• 3 Type of Images You Can Use
• 3 Ways to Use Images
• 3+ Tools to Create and Enhance Images
• 1 Bonus Tip
• Your Next Steps

At about 50 minutes I share with you a new program that begins on October 8. If you want to cut to the chase and learn more about it now, click here.

Brilliant webinar with @denisewakeman on getting visability for you book http://t.co/aiP3gL5Hcf

— Suzie Cheel (@SuzieCheel) September 19, 2013

Enjoy the webinar and if you have any questions about the content or the new program, post them in the comments or contact me via my support desk.

Using images is a simple way to attract attention to your book and your message. It’s one way to begin building your author platform. Learn more proven tools in my new program: 3 Proven Tools to Help You Engage Readers and Sell More Books. I’d love to work with you!

The post 3 Clever Ways to Use Images to Promote Your Book [video] appeared first on Adventures in Visibility.

Authors, are you using a blog to market your book? If not, why not? Nearly every day I chat with professionals who are either writing a book or want to write a book. When I attended Brendon Burchard’s Expert Academy, he asked the room of 800+ people who wanted to write a book and 95% raised their hand. Yet, most authors don’t realize that writing the book is only one small part of the process. As the author, YOU are responsible for marketing and selling the book. It’s rare that a publisher will do much for you on the marketing end of things.

When I ask the author or wanna-be author if they have a book blog, sadly, the answer is usually no.

No matter what stage your book is in…

• Published
• Written
• Half-written
• Just an idea for now

…the time to start your book blog is right away. Don’t delay. Even if you only have an idea for the book, creating a blog will help you:

1. Discover domain names available for a book title
2. Discover keywords associated with the topic
3. Discover if readers are interested in the topic
4. Discover what has already been written about your topic
5. Learn what readers have to say about it
6. Start building an audience of readers with like-minded interests (aka potential book-buyers)
7. Research facts and ideas
8. Start writing sections of the book
9. Start building a platform and marketing your book before it is written

So get going… If it turns out you never write your book, at least you will have created an online presence, started developing your ideas and building your audience. And believe me, without an online presence, without creating massive visibility, you will face an uphill battle in getting your book noticed by your audience.

Need some help with marketing your book and building your author status on the Web? 

I’m shifting my VIP mentoring program to include working with author entrepreneurs who are looking for guidance and support with building and implementing a visibility-boosting book promotion plan (that’s a mouthful!).Click here to get the details and schedule a complimentary strategy sessionto see how we can work together to generatemore sales for your book!

The post Authors – The Time to Start Your Book Blog is Now! appeared first on Adventures in Visibility.