User experience is an important part of running a successful blog. 

It can also be overwhelming, as so many different parts make up the whole.

From the content you present, to the design, to the speed of your loading, there is a ton to take into account.

Start by Defining Your Brand

These days of content overproduction, it seems online readers have seen everything. It is getting harder and harder to create a piece of content that would interest your target audience well enough for them to keep engaging with your site or following your conversion funnel.

People love brands, they skim content.

Maxwell Hertan of Megaphone Marketing said it best:

Way back in 2008, at-the-time Google CEO Eric Schmidt hit the nail on the head when he said “brands are the solution, not the problem.” What he meant was, in the vast, murky ocean of information and disinformation that is the internet, a strong brand represents trust.

Branding is the first thing you need to start working on. Define your brand’s visual identity (your logo and your color palette) and create a consistent visual identity everywhere – from your site to your social media channels and guest columns.

If you haven’t yet found your brand name, spend some time brainstorming something memorable. Your brand name is what will help your readers recognize you from the crowd of your competitors and associate you with what it is you are doing or writing about. 

I love using this brand name generator to get some ideas on how to name my next project. It generates really awesome ideas and even helps with creating your brand visual identity. Plus it is completely free:

Don’t Underestimate The Power Of Good Content

Nothing quite beats the power of amazing content. It can inform, inspire, and draw in a lot of attention. It can boost your site through a single viral hit, or cause controversy that can be hard to recover from.

Whatever the result, you should be focusing plenty of effort on making sure yours is the very best it can be. Failing that will quickly render the need for other tricks useless.

To create more in-depth content, use Text Optimizer, a semantic analysis tool that gives you a deeper understanding of any topic:

Stop Thinking Numbers, Start Thinking Value

“Each post has to be exactly 750 words, and have a 3% keyword density based on these keywords that we found in this marketing study, and it has to be posted every week on Wednesday at precisely 7:32 AM EST, and have this many images featuring these elements, as found effective by this case study on the most heavily pinned blog posts on Pinterest in 2013!” 

Look, data is useful. But there is no perfect number combination that will ensure your website’s success.

Calm down, take a deep breath, and write naturally and enjoyably. Aim to offer something of value, not something that reaches a certain value. While a post of 350 words without any major keyword saturation might not have the SEO oomph of a 1,000 word article, it could be more useful and have a higher rate of sharing on social media, for example.

Get Rid Of The Clutter

One of the most annoying common sights on blogs these days is the sale popup. You are trying to read a post, and a box shows up over that post telling you about the latest ebook available for free, or a seminar with spots left for eager learners. Meanwhile, that same information is right in the sidebar, where I can see it at my leisure.

These little extras clutter your layout, annoy users, and don’t offer much by way of conversion anymore. There is a reason that minimalism has remained the only consistent design and UI trend, every year. Your readers want simplicity, and don’t want to have to fight through popups and invasive ads to see what you have posted.

Using tools like Finteza to identify on-page elements that seems to scare people away or otherwise encourage them to follow your conversion channel:

Formatting Is Everything

How is it possible that we have gotten this far into the blogging revolution, and yet are still seeing so many formatting mistakes? It boggles my mind, every time you witness a post that is an endless blog of text with minimal spacing. 

Do you see how this particular post is formatted? It is made to be easy to read on a screen, whether that is mobile or desktop. Never write a blog post in the way a book would be. 

You want plenty of headers, bullet points and numbers when necessary, a clear font, and anything needed to make viewing easier on the eyes. Structure your content well using <h2> and <h3> headers and providing useful and clear answers underneath each one:

There’s a helpful writing checklist which would help you format your content well.

Images Ain’t Just For The Header

If you have ever read Cracked, you will know a big part of their gimmick is images through the text with witty captions. 

You don’t have to do the same (it may not fit your particular site), but you can spare a couple more visuals in your blog posts. 

It breaks up the text, adds context, and redraws the reader’s attention. It also stops skimmers long enough to focus on the next bit of text, so they don’t miss anything.

Here’s a cool tool for you to generate memes to make your content more shareable.

There’s also a nice collection of free photos over at Smart Photostock that gives away pictures to bloggers.

Diversify Your Lead Generating Tactics

There are some brands lately that have been using in depth questionnaires as an alternative to payment for their premium services. Some blogs have been asking for surveys in order to get free copies of books, or special content for VIP readers only.

This is such a great tactic, as it provides a feeling of exclusivity, maintains a free business model, or provides marketing data that can be crucial for growth. There are many plugins that allow you to create forms of any kind, long or short, thorough or basic, for whatever reason you may have. That includes multi-page layout forms, and a whole lot more.

You may want to try conversational forms that help generate more engagement by providing interactive form layout.

Another content engagement strategy that is quickly making its way into the marketing world is using web push notifications. Once enabled, your readers will receive browser alerts whenever you have an update. You can even segment your audience to better target those notifications:

Speed Up Your Site!

Living in a digital age, we are pretty impatient nowadays. So when a website won’t load quickly, or properly, we are prone to just forgetting about it and finding another one to replace it. You don’t want this to happen with your readers. 

So get this plugin, which optimizes performance and makes your site run smoothly. This is great for people who are hosting media that requires downloads, as well. It is also a good idea to pick a fast-loading theme as this would minimize the speed issues you will have to fix.

Do you have any tips or plugins for improving user experience on your blog? Let us know in the comments!

The post How to Improve Your Blog Readers’ Experience appeared first on Adventures in Visibility.

All of those serious content marketers can find quite a lot on the web to aid them. But my favorite is personally YouTube, where there are thousands of videos on the subject. These channels are must-subscribe networks for any content marketer wanting to get better at the game.

1. Social Media Examiner

No social media topic would be possible without mentioning Social Media Examiner (which I am happily contributing to by the way). This channel is full of insightful interviews and features.

2. Laura’s Social Media Marketing

Pretty and productive Laura Roeder is a well known name in the world of online marketing in many forms. Her channel is dominated by social media marketing, with more than 100 videos on the subject. She hasn’t been active in a few months, but she frequently takes brief hiatuses. So you can expect her to return soon with more helpful hints. In the meantime, look through her old videos. You won’t be sorry.

3. Black Box

Black Box Social Media are masters at getting a point across quickly and effectively. They never add filler, and many of their videos are less than a minute long…some less than 10 seconds! Others are longer, the longest being just under 8 minutes long. As you can guess, it doesn’t take long to go through the entire library of videos with this one. But they are very informative, showing how to utilize brand recognition through social media.

4. eTelligent Strategies

There are three different video series on this channel: Small Business Highlights, Small Business Marketing Tips and We <3 DC Entrepreneurs. These are all great videos, and they don’t get nearly as much attention as they deserve. I would especially recommend checking out their business tips series.

5. Upside Down Iceberg

From social media metrics to technology for local marketing, this channel has a lot of information presented in an extremely direct and helpful way. They keep it simple, even when dealing with more advanced concepts, and are sure to teach you tons.

6. Denise Wakeman

There’s one thing you need to know about Denise’s advice: it’s always based on what she has really tried and succeeded in. There’s no actual “theory” here: All she writes or speaks about is based on the personal case study.

7. Digital Marketing Videos

What I like about this channel is the personable and interesting ways that they make their videos. I also enjoy how they offer practical advice about related topics to marketing that might not be strictly social media. For example, how to conduct yourself in the corporate world. Be sure to check out their 30 Minute Social Media Marketing series.

8. Creative Social Media Marketing

This is another channel that hasn’t gotten enough attention. They keep the focus on creatively implementing social media marketing into an overall campaign, and the give something I don’t often see on YouTube. If you want something different, you should definitely keep an eye on these guys.

Conclusion

YouTube is an amazing resource for many different genres. If you never considered using it to learn about social media marketing, these channels should give you a way in.

What are some of your own favorite YouTube channels? Let us know in the comments.

About the Author
Ann Smarty is the inspired owner of My Blog Guest, the free community of bloggers preaching the high-quality approach to guest blogging. Please subscribe to our own MyBlogGuest Youtube channel to get the visual insight into our platform.

The post 8 YouTube Channels for Serious Social Media Marketers appeared first on Adventures in Visibility.