It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook  engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime. 

Amy and I discussed:

• How to increase your visibility and Facebook engagement (without investing in ads)
• What works NOW to encourage engagement on your content
• The features of an action-worthy post
• Recent news about the demise of like-gating
• Click-bait and why you don’t want to do it
• Using Graph Search to find your niche audience

Check out the event page for comments, questions and photos.
(the video on YouTube also includes timestamps; scroll down the page if you prefer audio or reading a transcript)

Key concepts you’ll want to listen to are located at the following times in the video:

4:06 6% of content you post on Facebook page gets seen in the newsfeed

5:47 Is there a hierarchy in engagement actions

6:53 How do we get people to comment?

9:15 What’s an “action worthy” post

14:13 Profile vs. Page engagement

15:51 Denise shares experience of getting engagement to Page via email

18:33 What is like-gating and why is it no longer available?

22:34 What is click bait?

25:28 Amy recommends Graph Search

30:01 One more way to get comments and likes…

31:07 What’s best content to advertise?

32:49 Amy’s most memorable Adventure

Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and the creator and host of the popular podcast, Online Marketing Made Easy. Amy has worked with mega brands such as Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where for 6 years she oversaw his content development team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses across industries how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers.

Connect with Amy:
Blogsite: http://www.AmyPorterfield.com
Facebook: https://www.facebook.com/AmyPorterfield
Twitter: https://twitter.com/AmyPorterfield
Facebook Profit Lab

For your convenience, the mp3 and transcript are posted below, from the live Hangout with Amy.

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Be sure to visit Amy Porterfield for more information, and Circle her on Google+!

Do you have a question about how to create a more visible presence on the Web? Click here to record your question for me and I may include it along with my answer in an upcoming show!

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

The post Navigating Facebook to get Better Engagement Without Buying an Ad | Adventures in Visibility with Amy Porterfield appeared first on Adventures in Visibility.

This is the exact webinar recording from the event I hosted. Amy delivered excellent tips about how to use Facebook Ads to get more fans, get more engagement from those fans, and convert fans into buyers.

You'll learn:

• Easy, proven techniques to turn a Facebook status update into real profit
• Detailed, step-by-step training to make sure your ad targets your perfect, ideal customer
• Discover the #1 reason most ads get rejected (This one will surprise you!)
• How to decide which ad type will deliver BIG conversions for your business (Hint: It depends on what you’re marketing!)
• 3 little-known reasons why your ads aren’t making you money

Use this link to learn how to put Facebook Ads to work for you! [I don’t know how long Amy will make this recorded webinar available so I recommend you register and watch it ASAP.]

The post Facebook Ads That Convert [webinar replay] appeared first on Adventures in Visibility.

Have you ever wondered how small businesses attract leads on Facebook?

Or how some small businesses go from zero to 1,000 or more fans so quickly?

Unless you’re a world-renowned brand, it’s almost impossible to grow a small business Facebook Page organically. Especially if you’re new to online marketing.

And frankly, small businesses don’t need more casual fans. The big numbers only matter if the new fans you’re attracting are also potential leads. Your goal is to create a thriving community of people who like, participate and eventually buy what you’re selling—the kind of people I call Super Fans.

Where are they hiding? And how do you get them onto your Facebook page?

I’ll show you—and give you behind-the-scenes insights from a successful case study so you can develop your own strategy.

The Solution: Facebook Engagement Ads

If I mention “ad campaign” and “Facebook” in the same sentence, a lot of my clients feel instant overwhelm. It seems so complicated, right? And no one wants to waste money.

But if you have a brand, book or business, and a clear vision of who can benefit from it most, then you’ve already won half the battle—because the best way to attract the right audience to your Facebook Page is to target those people. And engagement ads are my weapon of choice.

Unlike other Facebook ads, engagement ads don’t send users to an external link or sales page outside of Facebook. Instead, they advertise destinations inside Facebook, like events or apps, or in the case I’ll share with you now, a custom app on your Facebook Page.

Within the ad box itself is a “Like” button. Potential fans don’t even need to visit your Page. Nor do they need to leave whatever they’re doing. They can see your ad in the right column when they are logged into Facebook or see your ad in their News Feed, and click on Like inside the ad, and instantly become a fan of your Page and start receiving your updates. Below is an example of an engagement ad:

Engagement ads embed the Like Button directly inside the ad itself so users can Like your Page instantly.

This is a low-pressure way to hook fans with some social proof built right into it. And it works. We’ll take a look at Liz DiAlto’s actual results later in this post.

But I know what you’re thinking: with all the noise on Facebook, how do I create an ad people want to click?

3 Ways to Strategically Step Up Your Facebook Ads

Three things matter when it comes to engagement ads: targeting the right people, getting their attention, and then optimizing your actual Facebook Page. Here are three simple tips to create an effective ad:

1. Get laser-focused on your ideal client. The reach and segmentation of Facebook ads is easy to control—and very, very powerful. You can choose demographics (age, location, gender, relationship status, education level), and then drill down on interests. For example, you can target people who are already fans of specific Facebook Pages (thus positioning yourself in front of your competition’s fans), target people who read certain magazines and newspapers, or even target people who list specific activities on their profiles.
2. Create a compelling call-to-action. Facebook limits the characters in your headline and content, so use the space wisely. Don’t be afraid to make your potential fans uncomfortable or spark emotion. Liz taps into strong feelings in the ad above. Plenty of women want to get in better shape for the New Year, and Liz teases her audience with a solution (she’s a personal trainer) and a sense of community (other people know how I feel).
3. Make a dynamic first impression. Since your wall is a place where, hopefully, there’s a lot of conversation, don’t send ad traffic (potential new fans!) there first. It’s confusing. Send them to a custom app instead . Hook ‘em by sending them to an app  that shows your best stuff off and is aligned with the copy in your ad.  We will get into this even more below, so stay with me!

Case Study: Liz DiAlto, Personal Trainer

Now let’s look at a real-life case study where engagement ads helped skyrocket fans, engagement and sales.

My client and good friend Liz DiAlto is a New York City-based personal trainer and nutrition coach, who also created a training program called Tighter in 10 Days. Women all over the world can access the program’s videos and use them to get healthy and fit, no matter where they are. It’s a great, scalable product.

But when I started working with Liz, she was an online marketing newbie. She wanted to use her Facebook Page as her primary platform. Unfortunately, like so many of us do, she found that putting links to her Page on her website and posting content to Facebook wasn’t cutting it.

To get the exposure she needed to make actual sales, she had to start thinking strategically—so I helped her create a Facebook engagement ad campaign that targeted her ideal clients: young to middle-aged women around the globe who expressed an interest in fitness, nutrition and getting in shape.

Quick Facebook Ad Tip

Use an ad that’s consistent with what you’re actually offering. In other words, an Engagement Ad about winning a new iPhone will definitely create buzz—but those fans won’t stick around if your updates are actually about squats and nutrition tips!  Remember, a thriving community is built on people who are interested and invested in YOU, not a temporary offer or misleading ad.

Here is a great example from Liz’s campaign. It represents exactly what she offers—and delivers to her fans—every day.

But it’s also got an irresistible call to action. How many people do you know who would click “Like”?

Also, as mentioned, if users click on the LIKE link in Liz’s ad, they become instant fans of her Page, but they will stay on the page they are currently on (meaning they will not be redirected anywhere).  But if users clicks the image in the ad or the ad copy, Liz takes the user to this custom app. Her goal now becomes two-fold: get the LIKE and the LEAD.

When you know your audience well, you can craft engagement ads that they are sure to respond to instantly.

As a result of Liz’s engagement ad campaign, she’s managed to grow her audience, build her reputation and sell her program.

Since launching her engagement ad campaign, Liz has generated:

• 270 “Tighter In 10” program sales (to date)
• 1,000+ new leads (and counting)
• 2,000+ new Facebook fans(and counting)

Plus, when you grow your Page’s audience and stock it with ideal fans—the fans who advocate for you, tell their friends, interact and even buy—your Page’s engagement skyrockets. As a result, you expand your reach organically too, because all of your fans’ friends see your content whenever an existing fan engages with your Page. The results can be exponential.

Here’s an image that will help you choose the correct options inside your ads dashboard when creating your Engagement Ad.

One more word about Liz. There’s an important metric on Pages now, “[#] Talking About This,” which shows how many people are “talking” about you (i.e., liking, commenting, or sharing your stuff). Most people have only 2 to 5 percent of their Fans talking about them at any given moment. Not Liz!

Although it fluctuates, Liz’s “Talking About You” numbers have gone as high as 52% at one time. Those results are almost unheard of.

Liz achieves this because:

• She grew an audience of Super Fans with engagement ads.
• She gives those fans valuable content every single day.
• She nurtures that relationship over time.

Here are two sample posts Liz posted on her Page recently. I want to show you how she continues to add value and turn her fans into actual leads:

Liz uses free webinars to deliver even more value to her Facebook Fans.

Quick Tips via short videos are surefire ways to add value to your Facebook fans.

By providing genuine value to her fans (that’s strongly aligned with her strategic goals), Liz is able to build relationships and establish credibility with her future customers. But she would never have reached this many people, no matter how great her content was, without growing her Page’s audience first.

Ready to Learn More About Using Facebook Ads for Your Business?

Join me and Amy Porterfield on August 8 for a FREE webinar on creating Facebook Ads That Convert: 3 Easy Ad Strategies To Attract More Fans, Target New Customers and Make You Money!  

Reserve your spot on the webinar today. Amy's webinars always fill up!
 

The post How to Attract Your Perfect, Ideal Audience With Inexpensive Facebook Ads appeared first on Adventures in Visibility.