Comments on: 3 Essential Tips for Measuring Social Media ROI https://denisewakeman.com/social-media-marketing/3-essential-tips-for-measuring-social-media-roi/ How to Get Better Visibility on the Web Thu, 14 Nov 2013 21:49:00 +0000 hourly 1 https://wordpress.org/?v=7.1.2 By: Zak https://denisewakeman.com/social-media-marketing/3-essential-tips-for-measuring-social-media-roi/#comment-1231 Wed, 01 Feb 2012 13:56:00 +0000 http://denisewakeman.com/?p=1850#comment-1231 “When you earn yourself a Facebook Like, you’ve successfully opened up a line of communication with a potential customer and his or her friends. What you communicate after that is where we should look for real lasting success.”
That’s the key here.  It’s not what a ‘like’ or a ‘fan’ is worth…it’s what you make it/her/him worth.

Also, there are companies out there like The Echo System that are bridging the gap between social metrics and true business ROI.  Full disclosure: I’m a co-founder.

Solid article, Lior.

]]> By: susannemyers https://denisewakeman.com/social-media-marketing/3-essential-tips-for-measuring-social-media-roi/#comment-1229 Mon, 30 Jan 2012 14:30:00 +0000 http://denisewakeman.com/?p=1850#comment-1229 Great tips – and thanks for the Hootsuite reminder. I use it daily, but keep forgetting about the reports.

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