How to Get Better Visibility on the Web
It all started with an email I sent out to my list. Then I posted it on my blog.
I was feeling the anxiety of so many colleagues and clients as we grapple with doing … maintaining … business in the age of coronavirus. Many people I know are suffering from a sudden drop in business. Clients deciding to pull back until life becomes certain again.
How could I address this unease?
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After my morning meditation, I was feeling reluctant to get up and face the day. I started thinking about the anxiety I’m feeling from clients and members of my various communities. There is an underlying, and overt, feeling of “what happens now?
“Will my business survive?
How will I make enough money to pay my bills?
Is my work even needed in this current environment?
I have these feelings too. My marriage and first business both failed after 9/11. I was remembering that this morning. That event triggered a huge pain and upheaval in my life as it did for so many others.
This one feels different though. Bigger. Even more uncertain.
[Read more…]On Friday evening, July 6, 2019, we were rockin’ and rollin’ in California. Even though L.A. is 150 miles southwest of the epicenter in Ridgecrest, the earthquake rocked us. It’s been quite a while since I experienced an earthquake. It made me grateful that my apartment building had gone through an earthquake retrofit last year!
I’ve got a hodgepodge of things for you this week and as always they reflect my varied interests and what catches my eye as I move through the week.
If you’re starting to read the “what’s going to be hot in 2020 for digital marketing” articles, you’ll see videos have a prominent place. It makes me laugh because “video” has been touted as the next hot thing for over a decade.
Now, though it is mainstream, I’d say. Every social media platform accommodates video now. The stats prove that consumers watch and want more video content. This means if you’re not creating videos for social media, for your blog posts and for your marketing, then you’re missing out on a lot of business.
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