How to Get Better Visibility on the Web
During the course of every week, I read, watch and collect a lot of content that interests me, fascinates me or that I want to share with my communities.
This morning I decided to take a few minutes and share a few things that have stood out for me recently.
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You have finally done it, you have finished that ebook and it is perfect in every way. Every grammatical error has been caught and corrected, the wording has been polished, and you couldn’t be more thrilled with the final product.
There is nothing left to do but release it online and let it be consumed by the masses. You will be the next Internet legend, a literary genius that got their start on the web, the modern-day writer’s dream.
Only one problem: you don’t know how to do that. Just putting it online isn’t enough to get your ebook seen, and especially read. Here are some seven steps that should help spread your work around.
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I’ve been an Amazon customer since 1996. I was living in rural Ontario, Canada and I was thrilled that I could order books online and they would be delivered to my remote mailbox…the mailman had to drive 1 mile down a dirt road to but our mail in the box.
It was a major convenience for us since we were a 45-minute drive from the nearest small town with a small bookstore.
[Read more…]![Want More Traffic? Here are 27 Ways to Promote Your Blog Posts [Checklist]](https://denisewakeman.com/wp-content/uploads/2018/01/blog-post-checklist.jpg)
Way back in the olden days of blogging, around 2004, it wasn’t very complicated.
You wrote an article, around 500 words or so. You published the article. And, that was it. You definitely didn’t need a checklist of 27 ways to promote your blog posts!
If you wanted people to subscribe to get automatic updates when you published new blog posts, you set up an RSS feed for an email subscription with Feedburner or Feedblitz (both are still alive and well, I’m happy to say) and asked your blog readers to subscribe. That’s it. The automation was simple and worked.
If your content was great, you got hundreds or thousands of subscribers and could monetize your content with affiliate offers, ebooks, ads, teleseminars, and other products and services. You could build an audience of fans and build a sustainable business.
In fact, that’s how I started my company, The Blog Squad, in 2005. There was a ton of demand to help people set up blogs and train them on how to use it. I started my first business blog in 2004 and never looked back.
Things are more complex now. There are millions of blog posts written every day. [Read more…]
“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.
Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]