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Where is your business headed in 2019?

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2019 Q1 Planning Workshop on January 3, 2019 with Denise Wakeman

“If you don’t know where you are going, you’ll end up someplace else.” ~ Yogi Berra

You’ve probably heard or read Berra’s quote more than once. It sounds funny, and it’s absolutely true.

The last few months I’ve been working with a group who want to trek to Machu Picchu in 2019. They know where they want to go. So it’s simple to create a step by step plan to get them to their desired destination: selecting dates, working with the trekking company to develop an itinerary, booking flights, hotels and all the rest of the cool experiences they’ll have along the way. [Read more…]

Can Intermittent Fasting Really Teach You How to Be Mindful in Your Business?

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How Intermittent Fasting Is Teaching Me To Be Mindful About Business

Recently, I embarked on a new adventure. Not to a faraway land, though.

This time it’s about changing my eating habits.

I joined a group, started by Dr. Ellen Britt (read her story here), that is focused on Intermittent Fasting (IF). It’s not a diet but a way of eating that focuses on when you eat instead of what you eat.

The idea is that one eats during a focused period of time – an eating window – and fasts the rest of the time. In the group, we’re also exploring the intersection of body, mind, spirit, and business and the possibilities for affecting transformation.

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Who, who, who, who are you? [Video]

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Lares Trek, Peru who are you

I’ve been wrestling with my persona.

In a class on writing Delightful Emails, taught by Matthew Kimberley, one of our tasks was to write a paragraph describing our persona, after answering a series of provocative questions.  The idea is to craft a descriptive profile that is an amalgamation of how others see you + how you see yourself to come up with an amplification of how you would like to be seen by others. Essentially an amplified version of your best self. [Read more…]

4 Ways You Can Start Writing Better Blog Posts Immediately

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4 Ways You Can Start Writing Better Blog Posts Immediately by Karon Thackston

All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.

In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have the controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds. [Read more…]

How to Create a Social Media Schedule That Is Truly Effective

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How to Create a Social Media Schedule That Is Truly Effective

When social media was first constructed there was limited marketing use. Primarily a social tool, brands knew they wanted to break in and engage with the users but they weren’t always sure how. Platforms like Twitter, in particular, were difficult to crack, thanks to their lack of functionality in the early days.

Now social media platforms have become a staple of marketing strategy and everyone uses it…which has its upside and its downside. On one hand, the sheer power of social media platforms as engagement and lead generation tools can’t be overstated. On the other, competition for user attention is pretty intense. It isn’t always easy to be seen in the crowd. [Read more…]