It’s no secret that email marketing is one of the most effective ways to reach your audience. You’ve heard me talk about email marketing and write about how it’s one of the essential pillars of your online business.
But what many people don’t realize is that email marketing can also be a powerful tool for content creators. And really, aren’t we all content creators?
Whether it’s blog posts or podcast episodes, short-form videos, ebooks or music, art, photography, design, or short reports, it’s all content. Email is an extension of every form of content you create since, at an essential level, it gets the word about what you’re creating!
Six reasons email marketing is so important for content creators:
Email Allows You to Reach a Wide Audience with Your Content
One of the most powerful aspects of email is that it allows you to reach a wide audience with the information you create – a.k.a. content – which gives you nearly unlimited options to create ongoing revenue. In addition, unlike other types of marketing, there are no geographical limitations on email. This means you can reach people worldwide with your content, regardless of where they live.
Email is an Excellent Way to Build Relationships with Your Readers
Email marketing is essential for content creators because it’s an excellent way to build relationships with your readers. Unlike other forms of marketing, email allows you to have a one-on-one conversation with your readers. This enables you to build a rapport and relationship with them.
Email Lets You Control the Distribution of Your Content
When you create content, you want to ensure it reaches as many people as possible. With email marketing, you have complete control over who receives your content. You can send it to your entire list or a specific segment of people.
Email Lets you Track the Performance of Your Content
Email marketing also allows you to track the performance of your content. For example, with most email marketing platforms, you can see how many people opened your email and clicked on the links in your content. This data can be very valuable in helping you understand what type of content resonates with your audience and what isn’t.
Email is a Cost-Effective Way to Market Your Content
Another great thing about email marketing is that it’s a cost-effective way to market your content. Unlike other forms of marketing, you don’t have to spend a lot of money to reach a large audience with email. You can even set up an email marketing campaign for free with some of the popular email marketing platforms.
My email marketing platform of choice is MailerLite. It’s easy to create segments from your list and simple to use. And the good news is that it’s free for up to 1000 contacts.
Email Lets You Segment Your Audience
This means you can target the types of content you create and send it to different groups of people. For example, you can send a blog post to your list of subscribers and a different email to your list of customers — allowing you to tailor your content to specific groups of people, which can improve your overall results.
7th Bonus Reason: Emails Can Be Repurposed
Check out the Twitter thread for ideas to repurpose your marketing emails.
Typeshare makes it super easy to repurpose one email into three formats designed for LinkedIn posts, Medium articles, and Twitter Threads.
As you can see, email marketing is a critical tool for any content creator who wants to get through to a wide but hungry audience and build relationships with their readers. If you’re not using email to market your content, you will miss a powerful opportunity.
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Get Your FREE Copy of My Email Copywriting Checklist
While there are many tools for developing your email marketing strategies, one you can get started with that is effective for developing a process is a checklist to reference before sending any emails in your campaigns. I’ve put together an email copywriting checklist (free) for you to use.
Blog header image: Photo by Green Chameleon on Unsplash
Hi Denise,
Right now I”m using 3 different email providers for my 3 blogs and I like Encharge the best at the moment – I switched over from MailChimp which I used for many years.
Then, I dabbled with Revue on Twitter but it’s going away! Another one I use is Substack which is fun to use.
I find that email works great as long as you don’t send out too many. I know some I get from businesses that send too often I unsubscribe from. Sending something of value, info or discounts is key too.
Very interesting info on Typeshare, something I have yet to explore. Thanks, Denise for the information.
Thanks for popping by, Lisa. I haven’t heard of Encharge. I’ll have to look into it. I’m really happy with MailerLite.
Typeshare is cool tool that makes it easy to transform content into the formats that work best for key platforms. I like it best for creating twitter threads.
I love that email marketing has been the one consistently valuable practice throughout all the upheavals and changes in social media platforms. Thanks for making the excellent case that building an email list is creating one of our most important assets as entrepreneurs, influencers, or content creators.
And as an asset, it’s also important to export your email database at least monthly. Just never know what platforms will disappear.
And when we see that Revue is on Musk’s roadmap to nuke from Twitter’s platform, it’s time to migrate to your own newsletter platform.
Wow, I didn’t see that news. Best to be delivering from your own email service provider.