I’m getting really chagrined and I’m about an inch away from crossing over the “I quit” line with list building and, in particular, email marketing. 

I’m beginning to suspect my subscribers have developed cataracts or fallen into a coma. 

“Responsive” is the KEY adjective but I can’t seem to get my list to respond to anything. 

I sent out a message this past week asking them to hit the reply button with a quick yes or no (I listed some topics and asked if any or all of them were of interest).  I also asked them to feel free to mention anything they need help with or want more information about. 

NO replies.  Oy.

Derek Halpern and I have had some really great conversations via email.  He definitely walks his talk!  For some odd reason, though, his approach to using the “personal touch” with my list isn’t cutting the mustard. 

And here’s a scenario that’s played out on a continuum …

Most every time someone unsubscribes from my list, they send along a gracious little note saying, “I really like your stuff but I’m getting way too many emails from way too many people.  Best of success to you.”  I hate to keep on this negative vein, but I think there’s some semblance of truth in the “email overload” syndrome.  How to combat that issue?  I’m clueless.

One thing I pride myself in is “communications”.  I’m a good writer, speaker, and I’ve worked with the public for forty years.  My interpersonal skills have been honed to the max.

“Building a responsive and lucrative list”?  I wish.