The interest in developing a Hangout on Air show is increasing daily. I’m seeing books, articles and new shows appearing every week. And with good reason.
Google+ Hangouts on Air are a game changer for small businesses and entrepreneurs. When you produce a successful show, it can be the fastest way to get seen, be heard, build trust and connect with your ideal audience.
The key phrase in that last sentence is “successful show.” Anyone can set up a Hangout on Air (HOA) and fumble their way through it. And many do, which is not a great experience for the audience. [Read more…]