As a solo or small business owner, it can be difficult to get away from your business. You may feel guilty because generating income is solely your responsibility. Or you worry that people will forget you if you’re not showing up on social networks in your usual way.
I get it. I just spent two weeks in India and as a solo business owner, I had to decide if I would just disappear for awhile and not worry about it, or make a careful plan to stay visible online. I’m sure you can guess that I chose the later.
I developed a two-prong strategy for staying visible while I was on vacation. You can easily do this, too. [Read more…]