Want More Visibility for Your Blog on Twitter? Nestivity May be the Answer

Does this sound familiar? You love Twitter but you wish you could have better conversations with your community of followers about what you publish on your blog?  Even with a great tool like Hootsuite and creating niche lists of people, subjects and hashtags, sometimes the stream flows so fast it’s difficult to keep track of conversations and get beyond “Thanks for the retweet.”


That’s where Nestivity comes in and may be a good solution for you. I’ve been experimenting with it for a couple of days and it looks promising when you want to explore a blog-related topic or question in depth with your Twitter community.

Nestivity is in public beta and bills itself as “community with Twitter.”

Nestivity turns your Twitter handle into a “Nest”, a place for you to connect with your followers in a more organized and structured way.

You can get a free account or upgrade for more features and you sign in to your account with Twitter.

In a nutshell, you create “projects” which consist of discussions related to a project topic. Discussions can be inspired by a tweet or blog post or a question. You have the option to add images. A unique URL is created for the discussion and included with your tweets and those of the community who respond.

I’m experimenting with a discussion around a blog post about creativity published on The Future of Ink:

By using the embed feature, you can put the discussion on your blog, encouraging your readers to participate by clicking on the “tweet a comment” button.  This is a big deal for bloggers since you have an opportunity to get more visibility for your blog posts. They can spread further and attract new readers to your site. You’ll also meet new people on Twitter who are  interested in your content. Nestivity makes is easy to follow people who participate in your discussions.

To get set up and started on Nestivity, I refer you  to a thorough how-to post by Kristi Hines at Kikolani. Why recreate the wheel, right?

I’d love to know what you think about Nestivity. Does it look like a tool you’ll use? Check out the discussion I’ve posted about creativity and then post a comment so you can experience how it works for yourself.

Create Visibility with Social Media in 3 Simple Steps

I often say visibility equals opportunity.

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No matter how great your product, service or business is, if your prospective customer can't find you on the web, it's like you don't exist.

As you know, anyone who has access to the Internet (at last count, there were 1.9 billion people), uses it to find solutions to their problems.

Here's a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.

#1: Use Your Blog to Set the Stage

A blog is your foundation and starting point for strategically getting your message out to the world.  If you don't have a blog yet, the place to start your planning and preparation is this article: Top 10 Easy Steps to Starting a Business Blog.

Using your blog as your hub, or home base, not only provides a presence on the web where you can go deep and intimate with your prospects and customers, it's also a money-saving tool.  A blog is far less expensive to build, design and maintain than a traditional static website that may cost thousands of dollars.

Your blog is where you have the opportunity to demonstrate your expertise, expose your personality and give your audience the chance to get to know, like and finally trust you as you share valuable, useful content that makes their lives better.

Keep in mind that a blog is a search engine magnet. When you post consistently and constantly, the search engines tend to index your content more frequently. Using keywords relevant to what your target audience is looking for gives your content a good chance of being in the top results in searches. You become visible and findable on the web.

To target your message and/or campaign, publish a series of posts directly related to the topic you're promoting. Whether it's your new book, a service or a product, post content for several weeks prior to the launch date of your promotion.

If you don't have a specific promotion, create an editorial calendar and frequently post on the prime topic and/or keywords for which you want to be found. For example, if you have a book being published, start seeding your blog with excerpts and snippets about the launch date, book signings and other events and news.

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