You spend a lot of time crafting the perfect blog post. You do your research. You include your keywords. You find the perfect images to illustrate your points.
You publish and syndicate your feed to Facebook, Twitter and LinkedIn.
You get some traffic, retweets and Facebook likes, and some comments in the first day or two. Then what?
Unless you have a wildly popular blog, that's probably the most visibility and engagement you'll get on that post. Sure, you'll get organic traffic trickling in as people find it in their search results, but wouldn't it be nice to get more eyeballs on your outstanding content?
You can get more visibility and breathe new life into your evergreen content…