One of my favorite conferences is the annual BlogPaws event for pet bloggers. Held in Nashville, this year, it was off the charts amazing with over 500 pet bloggers and activists in attendance. For the second year in a row, I was invited to present on how bloggers can use video to engage with their audience. [Read more…]
Mike Allton is the “Hootsuite Helper” as dubbed by Mark Vang during the Hangout. He is a Hootsuite Solutions Pro and a Social Media Manager in St. Louis, Missouri.
Mike has been working with websites and the Internet since the early ’90’s. He is active on all of the major social networks and enjoys writing and teaching small business owners on how to leverage the Internet to promote and grow their business.
Mike’s deep knowledge was apparent from the get-go. He shared at least a dozen Hootsuite tips including how to use it as a social listening tool as well as how to curate a steady stream of content for your followers on multiple platforms. [Read more…]
There are two kinds of social media marketers: the casual ones that use the platform to promote their site, and the serious ones who do it as a career itself. The first is unlikely to spend much time really throwing themselves into the whole process, much less learning more to better focus their efforts. But the latter is always hungry for new information, and will spend as much time as it takes to increase their effectiveness in the industry.
All of those serious content marketers can find quite a lot on the web to aid them. But my favorite is personally YouTube, where there are thousands of videos on the subject. These channels are must-subscribe networks for any content marketer wanting to get better at the game.
No social media topic would be possible without mentioning Social Media Examiner (which I am happily contributing to by the way). This channel is full of insightful interviews and features.
Pretty and productive Laura Roeder is a well known name in the world of online marketing in many forms. Her channel is dominated by social media marketing, with more than 100 videos on the subject. She hasn’t been active in a few months, but she frequently takes brief hiatuses. So you can expect her to return soon with more helpful hints. In the meantime, look through her old videos. You won’t be sorry.
Black Box Social Media are masters at getting a point across quickly and effectively. They never add filler, and many of their videos are less than a minute long…some less than 10 seconds! Others are longer, the longest being just under 8 minutes long. As you can guess, it doesn’t take long to go through the entire library of videos with this one. But they are very informative, showing how to utilize brand recognition through social media.
There are three different video series on this channel: Small Business Highlights, Small Business Marketing Tips and We <3 DC Entrepreneurs. These are all great videos, and they don’t get nearly as much attention as they deserve. I would especially recommend checking out their business tips series.
From social media metrics to technology for local marketing, this channel has a lot of information presented in an extremely direct and helpful way. They keep it simple, even when dealing with more advanced concepts, and are sure to teach you tons.
There’s one thing you need to know about Denise’s advice: it’s always based on what she has really tried and succeeded in. There’s no actual “theory” here: All she writes or speaks about is based on the personal case study.
What I like about this channel is the personable and interesting ways that they make their videos. I also enjoy how they offer practical advice about related topics to marketing that might not be strictly social media. For example, how to conduct yourself in the corporate world. Be sure to check out their 30 Minute Social Media Marketing series.
This is another channel that hasn’t gotten enough attention. They keep the focus on creatively implementing social media marketing into an overall campaign, and the give something I don’t often see on YouTube. If you want something different, you should definitely keep an eye on these guys.
YouTube is an amazing resource for many different genres. If you never considered using it to learn about social media marketing, these channels should give you a way in.
What are some of your own favorite YouTube channels? Let us know in the comments.
About the Author
Ann Smarty is the inspired owner of My Blog Guest, the free community of bloggers preaching the high-quality approach to guest blogging. Please subscribe to our own MyBlogGuest Youtube channel to get the visual insight into our platform.
Small business use of social media marketing doubled from 2009 to 2010. Yet, there is still enourmous room for growth. In the cool infographic below [hat tip to Social Media Examiner for bringing it to my attention] you'll see that only 8% of small businesses are using business blogs as a means of building visibility, connecting with customers and generating leads. What???
Click on the image to see the infographic full size. At the bottom you'll find sources of the stats.
My concern is that many businesses have no plan for their social media marketing and they forsake all control by not using a blog as their primary online real estate. In the words of John Jantsch of Duct Tape Marketing, "Facebook is not the house.". You merely rent space on Facebook, LinkedIn, Twitter and other social sites. You don't control them and you operate based on their terms. Not only that, your message can easily get lost or not seen at all due to the unrelenting flow of content on those sites.
Use social media to bring your fans and followers and connections back to your "house" where they can engage with you with no distraction and get your message and how you solve their problems, loud and clear.
What do you think of the stats and how small businesses are using social media? Let's discuss in the comments!