Is It Time to Tune-up Your Business Blog?

It’s Small Business Saturday in the United States, a day when shoppers are encouraged to shop at and support their locally owned neighborhood businesses.

The last few days I’ve been thinking about how I can support you, the small or solo business owner, so you can attract more customers and clients, not just today, but throughout 2013 and beyond.

One of the biggest problems I see for small businesses is a poor online presence, specifically, a poorly optimized blog.

Your business blog is one of the most powerful marketing tools you have to attract organic and social traffic so you can educate and inform prospects, build your email list and convert visitors to customers.

To help you out, I’ve decided to offer my signature business blog review at a 50% discount, for two days only. Once you’ve submitted your payment, you can schedule your blog review anytime between Monday and December 30, 2012.

You get a one on one 75-minute review, recorded on video where I show you step by step how to optimize your business blog.

You’ll learn how to:

  • Drive more traffic to your blog
  • Optimize your blog posts so readers stay longer
  • Get more comments
  • Build up your blog subscriptions
  • Optimize the look of your blog
  • Create content that informs, educates and inspires
  • Write better headlines
  • Add content to sidebars that promote your business
  • Link to other sites and why it’s important

I can take only 10 9 clients on at this one-time only 50% discount, so it’s first come, first served.

Click on this link to reserve your blog review.

Use code SMALLBIZ to save 50% [Discount available November 24 & 25 only, until all 10 8 spots have been booked.]

I look forward to supporting your success going into 2013…Blog on!

P.S. Remember this rare offer is only available for two days and limited to 10 8 people [use coupon code SMALLBIZ].

Small Business Use of Social Media is Growing Fast [infographic]

Small business use of social media marketing doubled from 2009 to 2010. Yet, there is still enourmous room for growth. In the cool infographic below [hat tip to Social Media Examiner for bringing it to my attention] you'll see that only 8% of small businesses are using business blogs as a means of building visibility, connecting with customers and generating leads. What???

Click on the image to see the infographic full size. At the bottom you'll find sources of the stats.

How Small Businesses Are Using Social Media – crowdSPRING
Crowdsourced Logo and Graphic Design by crowdSPRING

My concern is that many businesses have no plan for their social media marketing and they forsake all control by not using a blog as their primary online real estate. In the words of John Jantsch of Duct Tape Marketing, "Facebook is not the house.". You merely rent space on Facebook, LinkedIn, Twitter and other social sites. You don't control them and you operate based on their terms. Not only that, your message can easily get lost or not seen at all due to the unrelenting flow of content on those sites.

Use social media to bring your fans and followers and connections back to your "house" where they can engage with you with no distraction and get your message and how you solve their problems, loud and clear.

What do you think of the stats and how small businesses are using social media? Let's discuss in the comments!