The Basics of Content Syndication is a guest post by Dr. Rachna Jain of Profitable Popularity.
Content syndication is a hot topic in social media, and there is a lot of confusion about what it is, and how to do it. In the most basic sense, content syndication refers to the process of efficiently distributing your content around the internet. Since effective content syndication does require a little bit of technical know-how, most people's eyes glaze over when they hear about it. The problem is that if you're ignoring the power of content syndication, you are only getting about 1/3rd of the value from your social media efforts as you could be.
Done correctly, content syndication can help you accomplish four main business goals.
- It can help you generate more targeted visitors to your website and blog
- it can help you improve your search engine positioning
- it can help you build your following
- it can build your expert status
All of these are valuable outcomes for a process which doesn't really take a lot of time.
One of the biggest mistakes entrepreneurs make is in creating content (for their sites, blogs, teleseminars or trainings) and then only using the content one or two times. This means that your time to create the content is only paying off minimally.
Far better to repurpose your content into multiple formats, and be able to use it multiple ways, so that you are getting maximum value from the time you spend creating the material in the first place. Repurposing efficiently and regularly is one of the key underpinnings of an effective content syndication strategy.
An example of repurposing your content would be to take a written blog post, convert to an audio (see audio option above – instant podcast), turn to a slideshow, and then convert to a video. Your one blog post then becomes deployable in multiple formats, and can be sent out to the various article, audio, and video sites. So, in essence, you get four times the value for your content. There are multiple other ways to repurpose your content, and you'll find, as I have, that once you get good at doing it, it's kind of addictive.
So now that you understand the background of content syndication, let's look at three easy ways you can get started: