The joys of technology. In the second Adventures in Visibility Hangout, I invited Dr. Rachna Jain of Profitable Popularity, to talk about visibility vs. profitability.
We were a few minutes into the conversation when the Hangout crashed. We scrambled to get back online and carried on. Like I said in the first hangout, it’s an adventure and an experiment.
Rachna Jain is the author of Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. We addressed some of the issues around focusing too much on building a web presence without creating a path to profitability. And, Rachna talked about the concept of becoming a “category of one” and how that can help you with both popularity and profitability.
The video is about 22 minutes and has some important nuggets of wisdom from Rachna.
Enter to Win a Book
I have two copies of Internet Marketing for the Rest of Us, that Rachna has generously given me to give away to two lucky winners.
At minute 8:20, Rachna talks about Jain’s Hierarchy of Business Needs which is illustrated below:
If you would like to enter the contest to win one of the two books, tell us in the comments below at what level you’re currently working, on the Hierarchy of Business Needs. You may be in the early stages of your business and at the second level of building a financial reserve. Or, you may wondering how you create a lasting legacy. What do you need to do to move to the next level?
If that’s too much info to reveal, go ahead and post a comment about why you want to win a copy of Rachna’s book. That’ll get you in the contest too.
We will review your responses and pick two winners to receive a copy of Rachna’s new book. The winners will be selected on Monday, April 28. If you don’t want to wait that long, you can get either a digital or physical autographed copy of the book right now.