How Do You Create a Visible Presence on the Web?

"Get an Online Visibility Boost with 7 Easy-to-Implement Tips!"How to create a visible presence on the Web is a conversation I have with at least one person every day. The options are endless; there are myriad tools, and even more tactics you can employ. 

How do you choose and more importantly how do you know what do? That’s the question that needs to be answered if you expect to have a profitable online business.

Since 2004 I’ve been addressing the visibility challenge for online entrepreneurs. With every new social network, new strategies and tactics are required. It’s an evolving and ever-changing challenge. And when social marketing is not the core of your business, much less your expertise, it’s an even bigger challenge. [Read more...]

Your Online Visibility Challenge. Are you up for it?

You want more visibility on the web so you can attract the right people to your business, right?

online-foundation-visibilityNo problem. I have conversations about this with online entrepreneurs nearly everyday. It’s not difficult to boost your online visibility… and it takes time and effort.

And that, my friends, is where most people stop. They say they don’t have enough time to do what is required to get their content in front of the right people who will benefit from their work. I hear this from authors, coaches, consultants and small business owners. Hey, I get it.

But, if you want to be found by the right people who want to buy your products and services, you need to be visible and you need (or someone) needs to do the work to make it happen. If you do, you’ll be way ahead of your peers in your industry.

If you want to sell more books, book more clients, build your email list, get more people to attend your events, then you have to do the work. Period.

I was reviewing a presentation I did a few months ago about boosting online visibility. At the end of the three-part program I offered a challenge and laid out the steps to get more visibility for a blog post. I  invited the participants to post their blog URL on my Facebook page and LinkedIn group so I could share it and boost its reach even more. And guess what happened?

No one took up the challenge. Why? I suspect most would say they didn’t have time.

It’s one thing to write a blog post, but if no one sees it, shares it or comments, then you’re missing an opportunity to extend your reach, connect with more people in your community and meet new people who may be the perfect client for you.

So, I invite you to take the challenge and see what happens when you actually market your blog posts. Master blogger Derek Halpern of Social Triggers teaches to spend 20% of your time crafting your content and 80% marketing it. I think he’s right.

Your Online Visibility Challenge
Are you up for the Online Visibility Challenge?

Are you up for the Online Visibility Challenge?

I challenge you to follow these steps for your next blog post. Track the tactics you use and note the results: number of shares, number of Likes, number of +1s, number of tweets and retweets, and number of comments. Then, compare that to a blog post for which you did not do any of the above tactics and let me know what you discover.

1. Create Cornerstone Content

If you’re not sure what “cornerstone content” is, here’s a great definition from Copyblogger:

A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you.

Keep these points in mind when you create your cornerstone post:

  • Use your cornerstoneprimary keywords
  • Conveys the essence of your brand
  • Answers important questions
  • Evergreen – stands the test of time
  • Highly shareable
  • Entertaining AND informative
  • Easy to find on your site
2. Create a quote image from your post

Images are noticed and shared more than any other type of content on the web. There are dozens of sites that make is super easy to create an image from a pithy quote or tip from your post. You can read more about quote images here or use the list below to find a site you like.

3. Share the quote image

After you create your beautiful, eye-catching quote image, you need to share it. Post it on Pinterest, Facebook, Google+, Twitter and in any related groups or forums you participate in. Don’t forget to include a link back to your blog post!

Create an image from a quote or tip in your article.

Create an image from a quote or tip in your article.

4.  Use the Share Buttons

Remember to use the share buttons on your post to share the article on your social networks. This starts the process of creating social proof [aka social signals]. When a reader sees the post has been shared, they’re more inclined to click the buttons too. [NOTE: here's an excellent article by Dustin W. Stout about how social signals can impact your blog.]

5. Get even more Visibility!

You’re invited to post the URL for your blog post on my Facebook page and in my LinkedIn Visibility Boost group. You will get your content in front of members of my communities which will introduce you to even more people and can keep the visibility ball rolling.

Are you in?

And, just in case you’re wondering, I go through these steps for just about every post I publish both here and on The Future of Ink, the site I co-own with Ellen Britt.

If you’re in for the challenge, post your intention in the comments below and when your post is published, go ahead and share it here as well, for even more visibility. :-)

Need help creating and implementing a do-able plan to get more visibility for your book, product or services? Let’s set up a strategy session and talk about how to make it happen.

Adventures in Visibility – Power Up for Profits and Online Visibility

Kathleen Gage, Power Up for ProfitsIn this episode of Adventures in Visibility, I invite my long-time friend and colleague, Kathleen Gage, to discuss her new book and how you can build massive online visibility.

Kathleen Gage recently launched her latest book, Power Up for Profits, and in it she provides proven solutions for how to quickly, efficiently, and cost-effectively establish a strong presence using many online tactics.

During the interview we discussed some of the strategies Kathleen used to get visibility for her book launch, as well as what it means to have an online business today. Attitudes and beliefs have changed a lot since I started working online in 1996 and we discuss how those changes affect our businesses today. [Read more...]

Adventures in Visibility Hangout – Pinterest Tip [video]

Adventures in Visibility HangoutsTa da! Introducing the first Adventures in Visibility live hangout…

In this Hangout, I experimented with the screen sharing tool to demonstrate a simple way to promote your events on Pinterest, and the one mistake you do not want to make with your images. There were also questions about using Google+ Hangouts which I answered in the second half of the video.

Sites mentioned:

What tips and topics would you like to see covered in future Adventures in Visibility Hangouts? Post them in the comments below. Thanks!

What Have You Got To Lose? [Audio]

One minute presentation on what I love about Peru.

One minute presentation on what I love about Peru. Photo by Steve Cozart Photography.

Previously I mentioned I had been challenged to give a TED-style talk at a mastermind meeting. It was optional, but in keeping with my new approach to life, I took up the challenge. And it was a challenge for me.

When it came time to present the rough draft of what I’d written, my mentor challenged me again to go without the script.  It was uncomfortable, but I did it.

There is no record of that presentation, so I recorded and posted it here for you. I chose a small moment on one of my recent trips to Peru, to illustrate personal growth that can happen when one tiny decision is made, and how it can apply to marketing your business on the Web.

(7:26 min)

Text of audio (with pictures!)

Like many people, I’m a mix of cautious and curious. I like to think things through before I act.  I’m also introverted and have a tendency to social anxiety.

If I feel anxious about an outcome or like I may make a fool of myself or things may not turn out as I envision in my mind, I’m apt to say no without trying and move on to situations and activities where I have more control or skill or comfort.

Have you ever felt that way?

I know I’ve missed out on a lot of potential experiences because I’ve been too concerned about what other people may think of me. Or, I don’t participate because I’m afraid I’ll stand out and people will notice if I say something stupid or look silly.

I stand to the side and observe instead of participate.

In the space of three months, my life changed when I made one simple decision about how I wanted to experience my life.

I’m here to tell you that I have learned what it means to say “What have I got to lose? Give it a try”.

When I stepped off the plane in Puerto Maldonado, it was about 90 degrees and 80% humidity.  Walking across the tarmac to the tiny terminal felt like pushing through a wall of heat and my clothes were damp by the time my friend and I picked up our duffle bags.

Puerto Maldonado, Peru

Puerto Maldonado, Peru, on the Tambopata River

Carlos, our driver was there to greet us. With relief we climbed into the cool mini van.

My friend and I had arrived at the gateway of the Amazon rainforest in Peru and were expecting to begin our 3 hour journey to a lodge in the heart of a protected wildlife reserve on the banks of Sandoval Lake.

Instead, we were informed that we had a 4 hour delay while we waited for a couple who were on a flight coming in from Lima.

“Since we have some time, would you like to go to el Serpentario?” I was asked.

The what?

A sanctuary for rescued snakes.

Rescued snake sanctuary in Puerto Maldonado.

Sanctuary for rescued snakes in Puerto Maldonado.

Uh, I guess so, I said, without enthusiasm.

It’s really interesting, Carlos told me.

My first thought was that I don’t like snakes.

Then I remembered the pledge I made to myself at the outset of my adventure.

Ok, let’s go.

Little did I know that “snake” really meant “boa constrictors” and “anacondas”.

To me those were scary snakes that poison people or squeeze them to death.

In that oppressive, tropical heat, Carlos took us on a tour, showing us other rescued animals, an owl, a blind feline that looked sort of like an ocelot.

Blind feline.

Blind feline.

Then, we got to the building with the serpents.  I saw many big and small boa constrictors. Admittedly they are beautiful creatures when you study the patterns on their skin.

Then Carlos asked me, “do you want to hold one?”

What????

NO! is what I said in my head. No way!

Again, I remembered the pledge I had made before I left Los Angeles.

Denise and boa constrictor

Denise trying to relax with a boa constrictor.

I stool still as a statue while Carlos took a 6’ boa constrictor out of its cage and put it around my neck.

I wondered if it was like other animals and could smell my fear.

What if it wrapped itself around my neck and strangled me death?

I tried to relax.

I touched its skin. It was cool and smooth.

I held its head in my left hand.

I was still trying, somewhat unsuccessfully to relax. I look pretty silly in the pictures my friend took.

But I did it.

I said “yes” because I had promised myself that I would say yes to everything that I didn’t think would put me in mortal danger.

I said yes, because I had said “no” and stood on the sidelines for too long.

I said yes, because when I thought about it rationally, Carlos was not going to suggest I do something that was dangerous. He didn’t want me to get hurt any more than I wanted to get hurt.

I said yes.

Plus, I had the words of my “glamour technician” aka hair stylist who I’ve known for 10 years, running through my head….

“If you don’t go, you won’t know.”

I added “if you don’t go for it, you don’t know”

Two trips to Peru changed my life.

The first trip reminded me how much I love adventure and showed me I can meet any challenge I set for myself.

The second adventure showed me how much richer life can be when I say “yes.”

Being a solo entrepreneur, I couldn’t help but equate a lot of what I discovered to business and my clients.

In fact, in my business life, on the Web, I’m more extroverted and adventurous than in my “real life”. I experiment and try new tools and marketing tactics all the time .

But a lot of my clients don’t feel that way and when I put the spotlight on how I behaved in my private life, you know, more cautious, less willing to put myself out there, I felt so much empathy for the men and women I mentor.

I think this is a common experience…

Have you ever had an idea or big goal you wanted to achieve in your business? You imagine what it will be like when you’re there, how great it will be, how beautiful and perfect and simple to achieve?

And then you start thinking about the details, what it will take to make it happen. How hard it might be, how uncomfortable.  That you’re going to have put a great deal of time and attention into marketing your thing?

You start feeling anxious and maybe a little fearful. What will people think of it? They’ll think I’m crazy or stupid. They’ll judge me. What if it doesn’t work, or I don’t make it. I’ll be a failure.

You think, “Maybe I’ll just skip it.” It’s too hard and complicated and it probably won’t work or I won’t be able to pull it off.

And nothing happens. You move on, feeling disappointed maybe, and also relief because you didn’t fail or make a fool of yourself. Right? You ever feel that way?

I have. And I’ve missed a lot of opportunities as a result.

What would happen if you said “Yes, what have I got to lose?” !

My passionate belief is that you can be successful building an attractive, powerful presence on the Web when you let go of fear and doubts and embrace uncertainty. When you say “yes” to trying and experimenting, even when the outcome is uncertain… when you open up to the fun and joy of sharing what you know and do so well, with those whose lives you can transform for the better… the results may surprise and delight you.

I said yes and I discovered that boa constrictors don’t eat people and they aren’t venomous.  It’s highly unlikely that a human would be killed by a boa. I surrendered to the experience and it’s now a special memory from my Peruvian adventure.

When you say yes to the prospect of revealing yourself on the Web and embracing a new path to more visibility, you may discover more fabulous opportunities than you ever let yourself dream of.

What have you got to lose? Give it a try… just say yes!

Have you ever said “yes” to something you would have normally said “no” to? What happened?