How to Create a Highly Visible Presence on Google+ – Adventures in Visibility with Stephan Hovnanian

Stephan Hovnanian on How to Create a Highly Visible Presence on Google+After a rocky start with a major technical gremlin, in this episode of Adventures in Visibility, I talked with my colleague and friend, Stephan Hovnanian of Shovi Websites.

Our topic of the day was how to create more visibility on Google+, not so coincidentally the title of Stephan’s latest ebook in his Google+ Pro Tips series. We also discovered the answer to the question: Introvert or Extrovert as well as Stephan’s most memorable adventure (at 41:37 in the video below).

Stephan Hovnanian owns Shovi Websites, a web design and marketing firm located outside Boston, Massachusetts. Stephan has always stressed the importance of strategy and intent when building and managing the web presences of his clients, and Google+ is no different. 

Stephan is a real-life example of a personal brand that uses Google+ for networking and marketing. His strategies have increased his web traffic and search ranking; opened up opportunities for speaking gigs and webinars; and brought in contributions to high-profile blogs such as MarketingProfs and 12 Most. [Read more…]

How Do You Create a Visible Presence on the Web?

"Get an Online Visibility Boost with 7 Easy-to-Implement Tips!"How to create a visible presence on the Web is a conversation I have with at least one person every day. The options are endless; there are myriad tools, and even more tactics you can employ. 

How do you choose and more importantly how do you know what do? That’s the question that needs to be answered if you expect to have a profitable online business.

Since 2004 I’ve been addressing the visibility challenge for online entrepreneurs. With every new social network, new strategies and tactics are required. It’s an evolving and ever-changing challenge. And when social marketing is not the core of your business, much less your expertise, it’s an even bigger challenge. [Read more…]

Your Online Visibility Challenge. Are you up for it?

You want more visibility on the web so you can attract the right people to your business, right?

online-foundation-visibilityNo problem. I have conversations about this with online entrepreneurs nearly everyday. It’s not difficult to boost your online visibility… and it takes time and effort.

And that, my friends, is where most people stop. They say they don’t have enough time to do what is required to get their content in front of the right people who will benefit from their work. I hear this from authors, coaches, consultants and small business owners. Hey, I get it.

But, if you want to be found by the right people who want to buy your products and services, you need to be visible and you need (or someone) needs to do the work to make it happen. If you do, you’ll be way ahead of your peers in your industry.

If you want to sell more books, book more clients, build your email list, get more people to attend your events, then you have to do the work. Period.

I was reviewing a presentation I did a few months ago about boosting online visibility. At the end of the three-part program I offered a challenge and laid out the steps to get more visibility for a blog post. I  invited the participants to post their blog URL on my Facebook page and LinkedIn group so I could share it and boost its reach even more. And guess what happened?

No one took up the challenge. Why? I suspect most would say they didn’t have time.

It’s one thing to write a blog post, but if no one sees it, shares it or comments, then you’re missing an opportunity to extend your reach, connect with more people in your community and meet new people who may be the perfect client for you.

So, I invite you to take the challenge and see what happens when you actually market your blog posts. Master blogger Derek Halpern of Social Triggers teaches to spend 20% of your time crafting your content and 80% marketing it. I think he’s right.

Your Online Visibility Challenge
Are you up for the Online Visibility Challenge?

Are you up for the Online Visibility Challenge?

I challenge you to follow these steps for your next blog post. Track the tactics you use and note the results: number of shares, number of Likes, number of +1s, number of tweets and retweets, and number of comments. Then, compare that to a blog post for which you did not do any of the above tactics and let me know what you discover.

1. Create Cornerstone Content

If you’re not sure what “cornerstone content” is, here’s a great definition from Copyblogger:

A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you.

Keep these points in mind when you create your cornerstone post:

  • Use your cornerstoneprimary keywords
  • Conveys the essence of your brand
  • Answers important questions
  • Evergreen – stands the test of time
  • Highly shareable
  • Entertaining AND informative
  • Easy to find on your site
2. Create a quote image from your post

Images are noticed and shared more than any other type of content on the web. There are dozens of sites that make is super easy to create an image from a pithy quote or tip from your post. You can read more about quote images here or use the list below to find a site you like.

3. Share the quote image

After you create your beautiful, eye-catching quote image, you need to share it. Post it on Pinterest, Facebook, Google+, Twitter and in any related groups or forums you participate in. Don’t forget to include a link back to your blog post!

Create an image from a quote or tip in your article.

Create an image from a quote or tip in your article.

4.  Use the Share Buttons

Remember to use the share buttons on your post to share the article on your social networks. This starts the process of creating social proof [aka social signals]. When a reader sees the post has been shared, they’re more inclined to click the buttons too. [NOTE: here’s an excellent article by Dustin W. Stout about how social signals can impact your blog.]

5. Get even more Visibility!

You’re invited to post the URL for your blog post on my Facebook page and in my LinkedIn Visibility Boost group. You will get your content in front of members of my communities which will introduce you to even more people and can keep the visibility ball rolling.

Are you in?

And, just in case you’re wondering, I go through these steps for just about every post I publish both here and on The Future of Ink, the site I co-own with Ellen Britt.

If you’re in for the challenge, post your intention in the comments below and when your post is published, go ahead and share it here as well, for even more visibility. :-)

Need help creating and implementing a do-able plan to get more visibility for your book, product or services? Let’s set up a strategy session and talk about how to make it happen.

Adventures in Visibility – Power Up for Profits and Online Visibility

Kathleen Gage, Power Up for ProfitsIn this episode of Adventures in Visibility, I invite my long-time friend and colleague, Kathleen Gage, to discuss her new book and how you can build massive online visibility.

Kathleen Gage recently launched her latest book, Power Up for Profits, and in it she provides proven solutions for how to quickly, efficiently, and cost-effectively establish a strong presence using many online tactics.

During the interview we discussed some of the strategies Kathleen used to get visibility for her book launch, as well as what it means to have an online business today. Attitudes and beliefs have changed a lot since I started working online in 1996 and we discuss how those changes affect our businesses today. [Read more…]

Adventures in Visibility Hangout – Pinterest Tip [video]

Adventures in Visibility HangoutsTa da! Introducing the first Adventures in Visibility live hangout…

In this Hangout, I experimented with the screen sharing tool to demonstrate a simple way to promote your events on Pinterest, and the one mistake you do not want to make with your images. There were also questions about using Google+ Hangouts which I answered in the second half of the video.

Sites mentioned:

What tips and topics would you like to see covered in future Adventures in Visibility Hangouts? Post them in the comments below. Thanks!