Is Copycat Marketing Dead? | Adventures in Visibility with Nancy Marmolejo

Nancy MarmolejoIn this episode of Adventures in Visibility we explore what makes you unique and how to position yourself in the marketplace. To truly stand out and be visible, you must tap into what makes you unique. That’s why I invited Nancy Marmolejo  to be my guest on the show. Nancy can see your genius and show you how to position it in the marketplace so you don’t need to succumb to copycat marketing.

On the Hangout Nancy and I discuss:

  • How Nancy’s brand and business as evolved in the past 10 years
  • How to position yourself in an honest, authentic way
  • The four essential questions
  • Why your online messaging must be spot on 
  • Who you are matters! 
  • Why you need to change your marketing strategies

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Ask Denise – How Often Should I Post to Get Visibility?

Ask Denise - How Often Should I Post to Get Visibility?

One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:

How many times a day do you have to post to get visibility?

It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.

[Listen to the post if you prefer audio]

The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more...]

How to Boost Your Visibility with SEO – Adventures in Visibility with Rich Brooks

Rich Brooks, flyte new mediaOn this episode of Adventures in Visibility, I had the pleasure of hosting  Rich Brooks, founder of flyte new media. Our conversation (more like a crash course) was about how to boost your visibility with SEO and get better conversion on your blog/website.

Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.

Rich is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social and mobile marketing.

He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social and mobile marketing.  

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How to Amplify Your Content and Get More Social Buzz – Adventures in Visibility with Laura Rubinstein

Laura Rubinstein, Social Buzz ClubOn this episode of Adventures in Visibility, I had the pleasure of hosting Laura Rubinstein, co-founder of Social Buzz Club. Our topic cover how you can get more social buzz when you amplify your content. 

Laura Rubinstein is co-founder of Social Buzz Club and an award winning social media and marketing strategist. She has optimized marketing plans for over 1,000 small businesses and is creator of the Social Media Blast Off course. Laura is the author of the forthcoming book Social Media Myths Busted. You can find her blog at TransformToday.com [Read more...]

How to Create a Highly Visible Presence on Google+ – Adventures in Visibility with Stephan Hovnanian

Stephan Hovnanian on How to Create a Highly Visible Presence on Google+After a rocky start with a major technical gremlin, in this episode of Adventures in Visibility, I talked with my colleague and friend, Stephan Hovnanian of Shovi Websites.

Our topic of the day was how to create more visibility on Google+, not so coincidentally the title of Stephan’s latest ebook in his Google+ Pro Tips series. We also discovered the answer to the question: Introvert or Extrovert as well as Stephan’s most memorable adventure (at 41:37 in the video below).

Stephan Hovnanian owns Shovi Websites, a web design and marketing firm located outside Boston, Massachusetts. Stephan has always stressed the importance of strategy and intent when building and managing the web presences of his clients, and Google+ is no different. 

Stephan is a real-life example of a personal brand that uses Google+ for networking and marketing. His strategies have increased his web traffic and search ranking; opened up opportunities for speaking gigs and webinars; and brought in contributions to high-profile blogs such as MarketingProfs and 12 Most. [Read more...]