How Do I Start Building My Platform? #AskDenise

How Do I Start Building My Platform? #AskDenise

Over the last ten days or so, I’ve had conversations around the same question at least three times. With a friend, on a hangout with Jason Wiser, and in the 30 Day Online Visibility Challenge program … how do I start building my platform, a.k.a. audience?

Platform, audience, tribe, community, followers… without them, it’s nearly impossible to stand out and get your message heard.  Committing the time and effort to building your platform increases your visibility…guaranteed.  [Read more…]

Essential Strategies to Boost Your Visibility in 2015 | Adventures in Visibility

Essential Strategies to Boost Your Visibility in 2015In this episode of Adventures in Visibility, I’m pleased to welcome Stephan Hovnanian joined by Laurie Laizure, to discuss strategies and tactics to help you boost your visibility online and offline in 2015. 

We look at what marketing strategies are working and what you need to consider as we move into 2015. If you want to be found by your ideal client, you need to online. But with myriad choices, what are the most effective strategies and tactics to put in place and focus on?

You’ll find out from these two successful business owners who both know a thing or two about building a business on the Web. [Read more…]

30 Day Online Visibility Challenge | How to Win A Copy of Seth Godin’s New Book!

Is 2015 the Year of Better Visibility and more business opportunities for you? If so, please read on… (scroll down to get the book give-away info!)

No matter how much visibility you have now, it could be better, right? This is something I feel quite urgent about, especially when I talk to entrepreneurs who are struggling to get on the radar of more people they can serve. Usually they’re not sure what to do so they don’t do much of anything. If that describes how you feel, the truth is that if you don’t address your visibility needs sooner rather than later, it’s going to continue to be a long, tough, uphill slog. 

But, it doesn’t have to be. [Read more…]

How to Stay Visible Online When You’re Having an Adventure Offline

Denise at the Taj MahalAs a solo or small business owner, it can be difficult to get away from your business.  You may feel guilty because generating income is solely your responsibility. Or you worry that people will forget you if you’re not showing up on social networks in your usual way.

I get it. I just spent two weeks in India and as a solo business owner, I had to decide if I would just disappear for awhile and not worry about it, or make a careful plan to stay visible online. I’m sure you can guess that I chose the later.

I developed a two-prong strategy for staying visible while I was on vacation. You can easily do this, too. [Read more…]

Is Copycat Marketing Dead? | Adventures in Visibility with Nancy Marmolejo

Nancy MarmolejoIn this episode of Adventures in Visibility we explore what makes you unique and how to position yourself in the marketplace. To truly stand out and be visible, you must tap into what makes you unique. That’s why I invited Nancy Marmolejo  to be my guest on the show. Nancy can see your genius and show you how to position it in the marketplace so you don’t need to succumb to copycat marketing.

On the Hangout Nancy and I discuss:

  • How Nancy’s brand and business as evolved in the past 10 years
  • How to position yourself in an honest, authentic way
  • The four essential questions
  • Why your online messaging must be spot on 
  • Who you are matters! 
  • Why you need to change your marketing strategies

[Read more…]