In the last few weeks I've been testing a mobile marketing application for my content including: both blogs, videos on YouTube and twitter updates. I've known about sites and plugins that help you make your blog mobile friendly ifor quite some time, but it wasn't until I took a look at a program called Gadget MVP, developed by my colleague Chris Lang, that I got excited about how simple it could be to develop an app for my own content.
Mobile marketing is taking off in a huge way and if you can get a share of your prospects' attention on their smart phone or tablet, then you are talking about the ultimate in massive visibility. Think about getting exposure to 60 million iPhone users and about the same number of Android phones. I was looking at a slideshow about current mobile trends and the stats are astounding:
- By 2014 mobile will be the most common way of accessing the Internet
- By December 2011 more than 50% of all Americans will have a smart phone
- Consumers are spending more time on mobile apps than on browsing the mobile Web
With that in mind, I took Chris up on his offer to create a mobile app for my content that is available for Android, iPhone, Facebook and can be added to your iGoogle home page…