For five days I hung out in Denver, meeting and playing with dear friends, meeting clients for the first time face to face, and enjoying a whirlwind Adventure in a city I’ve never visited before.
I’ve written about my offline Adventures in the past, last year in India and a couple years ago in Peru. Both of those were vacation adventures with little to do with my business other than the fact I can’t stop thinking about my biz, my clients and how adventure travel is like owning a business.
The Adventure in Denver is different. It began as an opportunity for an in-person brainstorming meeting with Mia Voss and Lynne Knowlton to discuss and plan an event we’re putting together for Spring 2016. Then, it evolved into a 5-day #MiaOnTheGo extravaganza that was fun, busy and well documented on video and with pictures.
As I was thinking about how the week would unfold, I realized it was an opportunity to share with you how you can leverage events like these to connect with your fans and followers on and offline. By embracing a mindset of adventure and visibility, you can quickly create loyal fans and meet new people could provide new opportunities. It’s impossible to know how everything that will unfold over the next five days, but I’m pretty a lot of great connections will be made and that’s never a bad thing! [Read more…]