Recently, I was interviewed by a reporter who was writing an article about businesses losing website visitors [you can substitute “blog” for website].
The first question she asked was interesting. She asked if companies know if they’re losing visitors. That was provocative because I hadn’t looked at the question that way. I would be willing to bet that most companies and individuals do not know that they’re losing visitors. And if they do know, they don’t know why.
The companies that do know they’re losing website visitors are the smart ones because they are using analytics software on their site (like Google Analytics) so they can track things like the bounce rate which indicates the percentage of visitors who leave your site from the page they entered without clicking through to additional pages. A high bounce rate indicates your content didn’t match the visitor’s expectation so they clicked off your site.
We went on to talk about various ways I believe businesses lose web visitors. When I refer to a business, I mean you as a small business owner, solo professional or entrepreneur as well as large companies.
I came up with a list of 10 ways business websites may be losing visitors…
1. No clear purpose for the site. The first real problem is that the company or business owner is not clear about the purpose or outcomes that they want from their site. If you’re not clear about what your site is about, what you outcomes you want or what the content is going to be to support the purpose, then it’s a good bet your visitor is going to be confused too and they’re not going to hang around for very long.