I recently had the pleasure of connecting with Jack Humphrey for a chat about content marketing, and content curation specifically. After he contributed a guest post called "Is Curation the Future of Blogging?" I realized I wanted to go deeper on this subject since the buzz about curating content has been growing over the last year.
What was intended to be a 20 minute interview turned into nearly 40 minutes. You can listen here or download the mp3 file. The lightly edited transcript is also posted here (it's long!) if reading is your preferred way to consume information. Without futher ado, here's Jack Humphrey on content curation… [Be sure to check out the video near the end of the transcript showing you how easy it is to curate content for Google+.]
Content Marketing – The Fine Art of Content Curation
Interview with Jack Humphrey
Denise: Hi. I’m Denise Wakeman, your online visibility mentor. Today I have the pleasure of talking with an Internet marketing and blogging legend and expert in many areas of online marketing including social marketing, traffic generation, and link building.
My guest today is Jack Humphrey. You may know Jack by way of his popular blog and weekly podcast, “The Friday Traffic Report.” That’s how I was introduced to Jack. He is widely recognized as one of the most accomplished and experienced online marketing experts today.
In 2002, Jack wrote a ground breaking ebook called "Power Linking." Downloaded by tens of thousands of website owners, SEOs, and still heralded as one of the most important guides to link building and SEO strategy.
He went on to consulting, professional speaking, membership sites, blogging and social media marketing, and podcasting dominating his competition in every niche he has touched.
Jack has appeared on countless interviews with marketing professionals and consultants, online and offline, major market radio shows and has closely marketed with some of the most recognizable names in the industry.
Jack has a lot to share with us today. We’re going to focus our attention on content curation as it directly relates to online marketing, traffic, and link building, and of course, blogging. It’s my pleasure today to bring you some of Jack’s insights about this hot new trend.
Thanks for joining me Jack.
Jack: Thanks for having me.
Denise: I’m just going to dive in and I want to set the stage for people who might be a little bit unclear about this big broad term: content marketing. That’s the broader umbrella before you get into the curation part of it. How do you define content marketing?