Ask Denise – How Often Should I Post to Get Visibility?

Ask Denise - How Often Should I Post to Get Visibility?

One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:

How many times a day do you have to post to get visibility?

It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.

[Listen to the post if you prefer audio]

The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more...]

142 Pinterest Board Ideas for Your Business

As of December 2013, Pinterest has 70,000,000 active users. It’s a great site for driving traffic to your blog because of the viral sharing that can happen if you have a great image that can be pinned. And, it’s another opportunity to find an audience who wants the content you produce.

But what if you blog about a topic that’s not inherently visual (like food, art, interior design, travel, etc.)?  [Read more...]

Ten Visibility Tips for Google Plus [#infographic]

Guest post by

Note from Denise: I LOVE Google+ and I’ve met many smart, generous people on the social network. Stephan Hovnanian is one of them. I’ve hosted three Hangouts with Stephan to introduce you to his brilliance and to the power of the G+ community.  After you study Stephan’s infographic, scroll to the end to learn about two training webinars I’m presenting to help you get started on Google Plus.

UPDATE: Stephan has published several Kindle ebooks on Google+ Pro Tips, including one on How to Get More Visibility on Google+.

Stephan HovnanianTen Visibility Tips for Google Plus

You joined Google+ because everyone is telling you what an amazing platform it is to make an impact, to stand out and be recognized for the authority you have (or are building) in your field of expertise.

So you’ve filled out your profile and are rocking a killer cover photo, now what? Google+ will suggest people for you to follow, maybe you added some, joined a few communities, and started posting links to your blog. Is it working? Are you getting people to notice you?
 
If not, don’t fret. One of the hardest parts with any new platform (although everybody likes to point the finger at Google+) is finding the right circles to hang out in. Getting the right mix of people to notice you, take you under their wing, and start to recognize you for the authority that you are. So, here is an infographic that gives you 10 ways to boost your visibility on Google+ and get the attention you deserve.
 
 (Aside: it’s kind of interesting how “finding the right circles to hang out in” comes so naturally, and yet Google+ uses both Circles and Hangouts as features of their platform. That is definitely not by chance)
 
 10 Google Plus Visibility Tips Infographic
 
10 Tips for More Visibility on Google+
  1. Understand Your Audience Reach
  2. “Hand out” your hovercard (it shows up more than you think)
  3. Engage in Comments first
  4. Reimagine your content (here are 12 creative ways)
  5. Use Social Listening techniques (here’s a real life example)
  6. Use citations and attribution (it’s like a blog trackback)
  7. Hop into “What’s Hot”
  8. Ask Questions
  9. Be Yourself! Be Genuine! (Jaana Nyström says it best here)
  10. Take time to understand the platform
Using these techniques will help you grow the reach of your profile. Be sure to put a focus on post quality so people always expect your name (and comments) to be synonymous with excellence. It’s a tall order, and of course you can let your hair down once in a while, but you came to Google+ to use it as a platform to make an impact, and these tips will help you on your way.  
 
Google-PlusTo get started using Google+ to boost your online visibility, join me for two on-demand training webinars
 
Boost Your Presence and Build Your Online Platform with Google+
  • Google+ 101: 7 Steps to Rock It on Google+
  • How to Set Up and Present Your First Live Hangout

Click here to get started now!

Social Media in 30 Minutes a Day – Is It Really Possible? [Infographic]

adam-singer-time

“Not enough time” is not a reason, it’s an excuse.

How much time do you spend on social media (for your business) every day? Do you wonder where the time goes and then fret that you don’t have enough time to create content or products or learn new strategies and tactics to grow your business?

The “I don’t have time” complaint has been addressed by me and others many, many, many times. And after seeing the infographic below, let’s look at it again.

Yes, social marketing takes time. All marketing, social or otherwise, takes time.

Yes, it’s about consistently marketing your business so you get the traffic, leads, gigs and opportunities to grow your business.

And, it’s vital to have a strategy so you don’t fritter away your day on social media. It’s got to work for you, not against you.

Can you really “rock social media in 30 minutes a day”?

I’m skeptical. Only 6 minutes to engage, promote and share each day on Facebook? Really? I don’t know about you, but to craft a decent status update and include a relevant image or quote and a call to action, takes me a bit more than 6 minutes and that doesn’t account for responding to comments and questions from previous posts. Or commenting on other people’s posts.

Then, there’s creating content for your blog, your primary real estate. That’s not included on the infographic, yet in my opinion that’s where you need to put the most effort and time in order to build your reputation and provide your readers and fans to easily share your message with their networks.

So what do you do?

The infographic provides a good initial road map.

  • You start by identifying the social channels your clients are active on.
  • Create a simple strategy for publishing long form content on your blogsite that tells your story about who you are, who you serve and how you do it.
  • Identify the tactics you want to use to get your story out into the stream, in front of the right eyeballs.
  • Automate where you can and schedule time that is realistic for your objectives. It may be 30 minutes a day, or it may be more.
  • What tasks can you outsource and do you have the resources to do so?

My advice – that I share with my clients and students – is to budget a minimum of one hour a day for your social marketing, including attention to the content on your blog. That’s a total of five hours a week which is really not very much at all. By focusing on your content and getting it amplified around the Web, you’ll be able to create more paths to your virtual door and let in more connections and opportunities.

Below the infographic is a sample visibility schedule you’re welcome to download and adapt for your business.

Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] - An Infographic from Pardot

Embedded from Pardot

Check out the sample Visibility schedule below. It’s a word document so you can modify it to fit your business and schedule.

I’d like to hear from you on the time and social marketing issue. How much time do you spend each day using social media to market your business? Do you think the suggested scheduled on the infographic is realistic?

The Top 10 Reasons to Self-Publish [Infographic]

It’s no secret that when you choose to self-publish your content, you’re no longer considered vain or a loser because no main stream publisher would publish your book. Self-publishing is a smart decision for many online entrepreneurs and business owners who want to move fast and retain control and profits from their work.

The trend towards new ways to publish and build credibility and visibility with your work, is one reason Ellen Britt and I launched The Future of Ink last year. It’s also why we’re presenting the inaugural Digital Publishing Online Intensive (DPOI).

Guy KawasakiThe Keynote Speaker for DPOI is Guy Kawasaki, author of the new bestselling book, APE: Author, Publisher, Entrepreneur – How to Publish a Book. Guy is the perfect choice to kick off the event. If you’re the least bit interested in how you can capitalize on the self-publishing trend to get your message out to the world, then I recommend you pick up a copy of APE (or get it as a bonus when you register for DPOI!).

If you’re not convinced self-publishing is the way to go, maybe Kawasaki’s infographic below will change your mind…

Artisanal Publishing
 

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