As humans we have an inherent drive to connect. The moment we connect, you have my attention.
As an online entrepreneur, you want the attention of your audience – the people you know, and those you don’t know, yet. So the natural question is, “how do I position myself so I can connect in the best way with the most people?”
When I’m asked that question, I promptly answer, “Video!” Live video, specifically. And, it’s never been easier to broadcast a live, online video show.
Now, you’re thinking, “I’m an entrepreneur, not an actor or talk show host. Why in the world would I want to do live video???”
Let’s start with the fact live video helps you create intimacy faster than any other medium and accelerates engagement with your audience. Not only that, it will create trust and connection with the very people you want to develop as fans who will buy your products and services. And, that is how you build your platform… [Read more…]