11 Reasons Why I Love Google Plus (and why you will too!)

I’m making an assumption that after you read this post, if you’re not already enamored with Google+, you’ll be inspired to get on board and explore how the social network can boost your visibility and your business.

11 Reasons Why I Love Google+ And You Will Too!

You may already know I’m a self-confessed Google FanGirl. I’ve been shouting from the virtual roof tops about how great Google+ is for more than two years…on webinars, in Hangouts and at speaking gigs. I’ve taught classes and work with private clients to get them up and running on Google+ with a strategic plan. 

Yet, I’m still asked daily why in the heck someone should add yet another social platform to their already overwhelming marketing plan. [Read more…]

Have Google and Facebook Failed Us? Adventures in Visibility with Dino Dogan

Dino Dogan, Founder of TriberrIn this episode of Adventures In Visibility I welcome the dynamic and outspoken founder of Triberr, Dino Dogan.  After meeting Dino at the 2014 BlogPaws Conference, and using Triberr for a couple of years, I knew I wanted to get him on the show. Our conversation revolved around the future of digital marketing and blogging in particular.

Dino Dogan is a Global Force for Badassery, Founder & CEO of Triberr, Refugee from Bosnia, Professional speaker with a real job, a Lousy Martial Artist, and a Singer/Songwriter.

On the Hangout Dino and I tackle: [Read more…]

Ten Visibility Tips for Google Plus [#infographic]

Guest post by

Note from Denise: I LOVE Google+ and I’ve met many smart, generous people on the social network. Stephan Hovnanian is one of them. I’ve hosted three Hangouts with Stephan to introduce you to his brilliance and to the power of the G+ community.  After you study Stephan’s infographic, scroll to the end to learn about two training webinars I’m presenting to help you get started on Google Plus.

UPDATE: Stephan has published several Kindle ebooks on Google+ Pro Tips, including one on How to Get More Visibility on Google+.

Stephan HovnanianTen Visibility Tips for Google Plus

You joined Google+ because everyone is telling you what an amazing platform it is to make an impact, to stand out and be recognized for the authority you have (or are building) in your field of expertise.

So you’ve filled out your profile and are rocking a killer cover photo, now what? Google+ will suggest people for you to follow, maybe you added some, joined a few communities, and started posting links to your blog. Is it working? Are you getting people to notice you?
 
If not, don’t fret. One of the hardest parts with any new platform (although everybody likes to point the finger at Google+) is finding the right circles to hang out in. Getting the right mix of people to notice you, take you under their wing, and start to recognize you for the authority that you are. So, here is an infographic that gives you 10 ways to boost your visibility on Google+ and get the attention you deserve.
 
 (Aside: it’s kind of interesting how “finding the right circles to hang out in” comes so naturally, and yet Google+ uses both Circles and Hangouts as features of their platform. That is definitely not by chance)
 
 10 Google Plus Visibility Tips Infographic
 
10 Tips for More Visibility on Google+
  1. Understand Your Audience Reach
  2. “Hand out” your hovercard (it shows up more than you think)
  3. Engage in Comments first
  4. Reimagine your content (here are 12 creative ways)
  5. Use Social Listening techniques (here’s a real life example)
  6. Use citations and attribution (it’s like a blog trackback)
  7. Hop into “What’s Hot”
  8. Ask Questions
  9. Be Yourself! Be Genuine! (Jaana Nyström says it best here)
  10. Take time to understand the platform
Using these techniques will help you grow the reach of your profile. Be sure to put a focus on post quality so people always expect your name (and comments) to be synonymous with excellence. It’s a tall order, and of course you can let your hair down once in a while, but you came to Google+ to use it as a platform to make an impact, and these tips will help you on your way.  
 
Google-PlusTo get started using Google+ to boost your online visibility, join me for two on-demand training webinars
 
Boost Your Presence and Build Your Online Platform with Google+
  • Google+ 101: 7 Steps to Rock It on Google+
  • How to Set Up and Present Your First Live Hangout

Click here to get started now!

Adventures in Visibility Hangout – What do You Want to Learn?

AiV-HangoutsWith two Adventure Hangouts under my belt, I’m moving forward with the experiment. The next Hangout is scheduled for Friday, May 17 at 1 pm Pacific Time.  The first two covered a visibility tip for Pinterest and a short interview with Dr. Rachna Jain about visibility vs. profitability.

Now, I need your help. I could easily come up with visibility topics to share with you. However, I’d like to know what you want to know and learn about regarding increasing your visibility on the Web.  Some suggestions that have come are:

  • Using Foobar and Hellobar
  • Using Listly for visibility
  • Speakpipe

What online visibility or marketing topics would you like to see on the list? Please let me know in the comments and be as specific as possible.  For example, you want to know how to create a community on Google+ vs. how to use Google+ in general. Make sense?

If I see a theme developing or a specific topic being posted by several people, those ideas will go to the top of the list.

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and/or follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Circle so you get the invitation directly through Google+.

Subscribe to Adventures In Visibility

Google Plus – If You Want More Online Visibility, It’s Time to Get On Board

Google-Plus-256When Google+ (also written as Google Plus) launched in June 2011, most people who pay attention to these things figured it would flop. And while it’s not as popular and doesn’t have as many active users as Facebook, Google+ has become a site you must not ignore anymore.

As with most online sites, I jumped on Google+ as soon as invitations were available. I soon realized I really didn’t have the bandwidth to really go deep with it. However, I set up my profile, optimized it, uploaded a cover image and started posting my blog articles. I set up Circles, found people to follow, and occasionally shared and  +1’d posts I liked.

Now, nearly two years later, I’m turning more of my attention to Google+. After all, Google = Search and Google favors its own sites.  So if you’re an active user and create and share great content, Google views you as having more authority and relevance. This can translate to better results on search engine result pages (SERPs).

There are a lot of complexities to Google+ and I want you to understand why it’s important to get on board. Recent changes and enhancements may convince you.

Your Google+ Profile

You have an opportunity to really shine and leverage your profile. You can include links to your sites, products and services.  Include information about where you work and live and links to your other social profiles. While you can make any info private, the more you share publicly, the better you’ll be able to connect with others with similar interests.

As MaAnna Stephenson of BlogAid.net also advises in her thorough Google+ Profile tutorial:

Use your real name. AuthorRank is all about you as the author of your online content. Google must be able to connect your name to all of your online presences.

Upload an easily recognizable headshot of yourself. Do not get too artistic with it. No cartoonish type drawings or such. You want to ensure that Google knows exactly who you are. (For maximum benefit, you should use the same headshot on all of your profiles including Gravatar and your social media sites.)

If you haven’t set up a Google+ Profile yet, take a few minutes to go through MaAnna’s tutorial and get set up now.

Optimize Your Cover Image for Marketing and Conversion

Not long ago Google surprised everyone and totally changed up the cover image. They made it HUGE! What they didn’t do though is provide a design template or warn you that it appears differently depending on the platform you’re viewing a profile on, i.e., when looking at a profile on your smartphone, you see one area of the image, while on a monitor you see another part, and when you hover over a profile photo, it looks different yet again. How the heck do you design for that?

Luckily, I had the good fortune to be introduced to Stephan Hovnanian of Shovi Websites by way of a Hangout hosted by Chris Lang.

As soon as I heard Stephan explain how to design for the new image dimensions and demonstrate how to use the image for conversion (moving people to take action on something like adding you to one of their Circles or a landing page to opt in to your email list), I contacted him right away. After exchanging a few emails, I contracted him to design a new G+ cover image for me and then repurpose it for all my social profiles: Facebook page, LinkedIn Business page, Twitter, and YouTube‘s new channel design.

Here’s a quick, two minute video of Stephan reviewing the image and the design decisions:

Hangouts On Air

Hangouts On Air are a feature you can’t ignore for boosting your visibility big time: live streaming video on your Google+ Profile AND on your YouTube channel, automatically recorded and posted to YouTube. Free. The possibilities are vast.

I recently heard a big name online marketer say he canceled his multiple GoToWebinar accounts and is now using Google Hangouts exclusively for all his online webinar-style presentations, group coaching, and private coaching. If you have a GTW account, you know how much you can save by going to a free model!

In the last month I’ve done several On Air Hangouts, a couple for The Future of Ink, a live video version of Brag About Your Blog Day, and on one I was a guest for a Q&A about business blogging. I’m now planning a series of free monthly Hangouts called “Adventures in Visibility” (stay tuned for more on that!).

You can do a Hangout with one person or thousands.  They can be private (not recorded) or On Air (public and automatically recorded and posted on YouTube).

Your Google+ profile and activity helps you get found in search results

Your Google+ cover image can help you convert followers to leads and prospects

Hangouts On Air help you automatically create content that amplifies your visibility on YouTube. And those videos can be shared and embedded on your blog and around the Web.

What’s not to like about that?!

Not convinced yet?

gplus-panel5OK. I’m hosting a free webinar on March 28 on 3 Ways to Boost Your Visibility and Business with Google+: Why Every Online Entrepreneur Needs to Get Onboard with Google+ Now. [Update: you can get the webinar replay on demand now.]

I’ve invited MaAnna Stephenson and Stephan Hovnanian to join me and share their expertise with you as well.  We’ll go into more detail about your Google+ Profile and setting up AuthorRank on your blog, as well as how to optimize your cover image, and how you can use Hangouts for your business.

Join us!