Navigating Facebook to get Better Engagement Without Buying an Ad | Adventures in Visibility with Amy Porterfield

Amy Porterfield on Adventures in VisibilityFacebook is the social networking behemoth and regardless of how you feel about the platform, you can’t ignore it. If your audience hangs out on Facebook, then it’s a good idea to spend some time there connecting and engaging before you ask for a sale.

It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook  engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime. 

Amy and I discussed:

  • How to increase your visibility and Facebook engagement (without investing in ads)
  • What works NOW to encourage engagement on your content
  • The features of an action-worthy post
  • Recent news about the demise of like-gating
  • Click-bait and why you don’t want to do it
  • Using Graph Search to find your niche audience

[Read more…]

Have Google and Facebook Failed Us? Adventures in Visibility with Dino Dogan

Dino Dogan, Founder of TriberrIn this episode of Adventures In Visibility I welcome the dynamic and outspoken founder of Triberr, Dino Dogan.  After meeting Dino at the 2014 BlogPaws Conference, and using Triberr for a couple of years, I knew I wanted to get him on the show. Our conversation revolved around the future of digital marketing and blogging in particular.

Dino Dogan is a Global Force for Badassery, Founder & CEO of Triberr, Refugee from Bosnia, Professional speaker with a real job, a Lousy Martial Artist, and a Singer/Songwriter.

On the Hangout Dino and I tackle: [Read more…]

The Challenge of Getting Visibility on Facebook [infographic]

Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on Facebook in the newsfeed, especially for your Facebook business page. Even Guy Kawasaki (video) is frustrated and doesn’t understand why Facebook doesn’t show your content to the people who have raised their virtual hand to say they want to see your stuff. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can spend money and advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

That’s my strategy. I spend $10-20 per month advertising key posts to my fans. Generally I promote a post with a free offer and use them as lead generation and for list building.

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.  No surprise here that images get the best engagement. Some of the statistics are astounding.

A couple of questions for you… do you use images on Facebook and what are your thoughts about the challenges of using Facebook for your business?

Four Super Easy Ways to Create Quote Graphics for Facebook, Pinterest and Your Blog

If you hang out on Facebook and Pinterest, you no doubt know that quote graphics are hugely popular. People love to share quotes and they are a powerful way to share your thoughts, beliefs, moods, and excerpts from your programs and content. The images that seem to grab the most attention are those quotes layered on a gorgeous image.

But what if you’re not particularly techie or you’re graphically challenged (like me)?

I’ve found and use four online apps that make creating quote graphics as easy as “copy, paste and click.”

Pinwords

Upload your own image or use one of the backgrounds provided by Pinwords. Choose your text style, type your text and click the Pin It button. If you want to save the image and use upload it to Facebook or use it on your blog, right click on the image and save it to your computer.

Pinstamatic

I use this site a lot. You can create images from websites, create quotes, sticky note reminders, a Twitter profile image, a date on a calendar, or upload your own image. I use it to create all these types of images. For quotes, you have six styles and fonts from which to choose. Again, to use it on your blog or Facebook, don’t forget to save it to your computer.

 Quozio

I recently discovered this quote graphic site. Again, it can’t get easier than this: type or paste your quote text, add the name of who said it and then choose the image or background you want for the quote. Pin and save to your computer. Quozio has a bit better selection of images than some of the other freebie sites.

Picmark

This site is great for branding, watermarking or adding a caption to your own images. Upload your image, choose the frame style you like (color and font), add your text, pin it, and save.

All of these quote graphic sites can be used to boost your visibility on Facebook and Pinterest. Not only can you create interesting quotes, you can use the sites to create images that promote your webinars, programs, books, and events. You’re only limited by your imagination. [I’ve linked to some of the ways I’ve used quote graphics throughout the post.]

UPDATE: I’ve created a list of sites on List.ly. Feel free to add your own favorites as well.

If there are other easy quote graphic sites you use, please post the URLs in the comments. And, share your ideas about how you use quotes on social networking sites and your blog.