The Challenge of Getting Visibility on Facebook [infographic]

Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on Facebook in the newsfeed, especially for your Facebook business page. Even Guy Kawasaki (video) is frustrated and doesn’t understand why Facebook doesn’t show your content to the people who have raised their virtual hand to say they want to see your stuff. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can spend money and advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

That’s my strategy. I spend $10-20 per month advertising key posts to my fans. Generally I promote a post with a free offer and use them as lead generation and for list building.

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.  No surprise here that images get the best engagement. Some of the statistics are astounding.

A couple of questions for you… do you use images on Facebook and what are your thoughts about the challenges of using Facebook for your business?

Four Super Easy Ways to Create Quote Graphics for Facebook, Pinterest and Your Blog

If you hang out on Facebook and Pinterest, you no doubt know that quote graphics are hugely popular. People love to share quotes and they are a powerful way to share your thoughts, beliefs, moods, and excerpts from your programs and content. The images that seem to grab the most attention are those quotes layered on a gorgeous image.

But what if you’re not particularly techie or you’re graphically challenged (like me)?

I’ve found and use four online apps that make creating quote graphics as easy as “copy, paste and click.”

Pinwords

Upload your own image or use one of the backgrounds provided by Pinwords. Choose your text style, type your text and click the Pin It button. If you want to save the image and use upload it to Facebook or use it on your blog, right click on the image and save it to your computer.

Pinstamatic

I use this site a lot. You can create images from websites, create quotes, sticky note reminders, a Twitter profile image, a date on a calendar, or upload your own image. I use it to create all these types of images. For quotes, you have six styles and fonts from which to choose. Again, to use it on your blog or Facebook, don’t forget to save it to your computer.

 Quozio

I recently discovered this quote graphic site. Again, it can’t get easier than this: type or paste your quote text, add the name of who said it and then choose the image or background you want for the quote. Pin and save to your computer. Quozio has a bit better selection of images than some of the other freebie sites.

Picmark

This site is great for branding, watermarking or adding a caption to your own images. Upload your image, choose the frame style you like (color and font), add your text, pin it, and save.

All of these quote graphic sites can be used to boost your visibility on Facebook and Pinterest. Not only can you create interesting quotes, you can use the sites to create images that promote your webinars, programs, books, and events. You’re only limited by your imagination. [I've linked to some of the ways I've used quote graphics throughout the post.]

UPDATE: I’ve created a list of sites on List.ly. Feel free to add your own favorites as well.

If there are other easy quote graphic sites you use, please post the URLs in the comments. And, share your ideas about how you use quotes on social networking sites and your blog.

Easy Video Creation on Facebook [cool tool alert!]

Video creation can be intimidating for many people. I was following the comments on a post by Kathleen Gage about the Pros and Cons of Using Video and was surprised at the number of people who don't like video and refuse to use video in their business. 

Video helps you build rapport with your audience faster, you can teach more complex ideas, especially for how-to videos, and it’s been shown for several years now that the number of people watching video is on the rise.  The thing is, video doesn't have to be difficult and it doesn't need to involve a lot of fancy equipment. 

If you don't feel inclined to shoot video but you do take a lot of photos (and it seems everyone does now that cameras are integrated into our phones), you can create impactful videos with your photos. I've been using Animoto to do this for a few years. And, I've discovered a new Facebook application that works in a similar way and in fact, is even simpler: Slidemotion Video Express. Thanks to Social Media Examiner for the tip!

With three clicks you can convert a Facebook photo album into a video with music. This is a fast, simple way to repurpose your images and get more visibility by posting your video on Facebook, Twitter, YouTube and other video sharing sites.

Anyone who is tagged in your original photo album can be notified automatically (you can disable this feature) that they are featured in your video. Again this helps get more visibility for your video.

Though it's not business related, below is a video I created to test the Slidemotion Video Express app. It took two minutes. There are options for editing, embedding and sharing once the video is created. If you want to download your video or upgrade to a higher quality, you must purchase credits (you get 3 free when you set up your account).

How can you use Slidemotion Video Express strategically for your business?

Take some time to think through and set up business focused photo albums. Here are some ideas:

  • Images of you in action at speaking gigs, workshops, book signings
  • Your products and books
  • You with your clients
  • You at events with thought leaders in your industry
  • Quotes from your work, books, articles

Give it a try and let me know what you think. After you create your video, post a link to the video in the comments so I can check it out!