How many tactics do you use to get in front of your community, prospects, friends, followers, readers? I frequently talk about using various media to mix up your content and give your audience multiple ways to experience you. With video so hot, audio is often overlooked as a powerful way to connect with your peeps.
I love to experiment with online tools and a few months ago I discovered AudioBoo. I think I saw a Boo posted by Mari Smith on Facebook and checked it out. It's an app you can install on your smart phone to record and post when you're out and about (or from your computer).
My colleague Ellen Britt jumped on the AudioBoo bandwagon recently and is using it in a really creative way. I decided to find out why and how Ellen is using AudioBoo in her online activity.
You can listen to my 17 minute interview with Ellen Britt, or read it below (and check out Ellen's Boo midway through the interview transcript!).
Interview with Ellen Britt
Denise: Hi. I'm Denise Wakeman, founder of The Blog Squad. You can find me at denisewakeman.com, on Twitter at @denisewakeman, and on FaceBook at faceBook.comblogsquad. Today I have a special laser interview with my colleague and friend, Ellen Britt, who is the founder of Marketing Qi. She is a colleague, we were in a MasterMind together and she's a partner in last year's Radiant Success Event in Raleigh. For all you Tweeters out there, you can follow Ellen at @ellenbritt at Twitter.
The purpose of the interview, Ellen, is that I wanted to talk to you today about your use of AudioBoo, which is an application for smart phones (iPhone, Blackberry, Android) that allows you to record audio, attach it to a photo, and automatically syndicate it to your social sites. Your Boos have been getting a lot of buzz.
Recently I saw you Tweet, or it was on FaceBook…I can't remember…you said that AudioBoo is changing the way you think about your business. That really intrigued me so I wanted to grab you for a couple of minutes to get your take on that, what are you talking about, what prompted that comment.