10 Reasons Why Your Website is Losing Visitors

Do you know if your website is losing visitors? 

Recently, I was interviewed by a reporter who was writing an article about businesses losing website visitors [you can substitute “blog” for website]. 
 
The first question she asked was interesting. She asked if companies know if they’re losing visitors. That was provocative because I hadn’t looked at the question that way. I would be willing to bet that most companies and individuals do not know that they’re losing visitors. And if they do know, they don’t know why. 
 
The companies that do know they’re losing website visitors are the smart ones because they are using analytics software on their site (like Google Analytics) so they can track things like the bounce rate which indicates the percentage of visitors who leave your site from the page they entered without clicking through to additional pages. A high bounce rate indicates your content didn’t match the visitor’s expectation so they clicked off your site.
 
We went on to talk about various ways I believe businesses lose web visitors. When I refer to a business, I mean you as a small business owner, solo professional or entrepreneur as well as large companies. 
 
I came up with a list of 10 ways  business websites may be losing visitors… 
 
1. No clear purpose for the site. The first real problem is that the company or business owner is not clear about the purpose or outcomes that they want from their site. If you’re not clear about what your site is about, what you outcomes you want or what the content is going to be to support the purpose, then it’s a good bet your visitor is going to be confused too and they’re not going to hang around for very long. 

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How to Profit From Your Blog [Guest Post]

You know how I love repurposing blog content? If you can leverage your blog posts, get them seen on two of the largest sites on the Web AND make money, that sounds pretty good, doesn't it? Well that's the expertise of my guest blogger, Daniel Hall . In this post he shares how a repurposed blog post became an Amazon Kindle bestseller! And, how you can learn to do it too on Amazon and Barnes and Noble's Nook! I've done this and have several ebooks for sale now on Kindle. Next up is getting them published on Nook. [Be sure to read the end of this post to find out details about a free webinar on how to publish on the Nook eReader.]

Daniel-Hall Your Blog Becomes A Bestseller?
By Daniel Hall

I have been blogging for about five years.  Not consistently.  Just anytime I had something to say or contribute or promote.  Often times – because I am all about getting the biggest bang for my buck – I will take my blog posts and re-purpose them. 

That is, I will turn posts into articles and distribute them in the article directories.  I will also arrange to republish the piece as a guest post. Sometimes I will convert the post into a PowerPoint and make what is in effect a video article which is then posted on YouTube and other video portals.

So, as you can tell, I love re-purposing content. 

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6 Steps to Implementing Big Ideas Successfully [webinar replay]

Whether it's a big idea, your blog, a product, a service, your business, your fitness plan…. there are some key steps you can take that will help accelerate your progress and boost your chances for success. I co-hosted a webinar with David Perdew, the founder of the Niche Affiliate Marketing System workshop (NAMS), and we walked through the steps and showed how they apply to your business blogging strategy. David also revealed a fascinating case study about how he applied this method when he created NAMS and as a result the event has gone from a small training workshop for his affiliates to a 3 day mega training with 300 students in just a couple of years!

Here's the complete replay (about an hour – if you can't see the video below in your feed reader, click here). 

[youtube]http://www.youtube.com/watch?v=Qzk6IkMl5m4[/youtube]

This just a taste of the type of training you'll get at NAMS. The next NAMS workshop is coming up in Atlanta, August 19-22. I'm honored to be on the faculty (go to the website to see all the top marketing experts who are teaching as well) and this will be my third event. I'm telling you this because the early bird registration fee and 3-pay plan end on May 31. Right now you can register to attend this stellar event for only $297 (use code 100Special to save $100). And, if you watched the webinar to the end, then you heard my very special offer for you…

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How to Maintain Visibility with Your Blog Audience [Recommended Reading]

You've probably heard a million times that "the money is in the list." And, it is true. Without a list, it's pretty much impossible to build a community of fans who will invest in your programs and services. While you may have an email list and send out an email newsletter or free ecourse, are you using your blog to build a list a well?

This is a huge mistake I often run into on blogs I review…No way for readers to subscribe to get blog updates by email even though email is still preferred by a big margin over RSS. Based on 14 years experience I recommend that part of your visibility strategy include email and specifically blog updates by email. After all, the goal is to encourage visitors to subscribe, get your updates when new content is posted, return to your blog and eventually take action on your offers. Email is one of the most effective ways to keep you visible to your audience.

There are many services that provide blog to email delivery. My long time favorite is Feedblitz because of the depth of features they offer. My favorite feature is the ability to send an automated welcome email and link to a page to download a gift.

Regardless of what list system you use, setting up an email list, managing it, using it ethically, and promoting it can be confusing and overwhelming. That's why I love Phil Hollows, CEO of Feedblitz. He has just released a detailed, comprehensive ebook called List Building for Bloggers. I had the privilege of reviewing the book and I was blown away by the level of detail Phil goes into around three core strategies:

  1. Building your audience
  2. Increasing engagement with your audience
  3. Growing your income

Here’s what you get:

  • Ten Power Tips to turn your blog into a rocking-socking, butt-kicking, inbox-busting, fully automated email marketing and subscriber retention system.
  • Three case studies so you can avoid the mistakes even the Big Guys make (these are really eye-opening!)
  • Easily actionable tips to grow both list quality and quantity.
  • Chapters on autoresponders so you can market while you sleep, custom fields for personalization, and how to avoid spam traps.
  • All in easy to understand plain English!

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Brag About Your Blog Day Boosts Visibility

About once a month I host Brag About Your Blog day on my Facebook wall. A couple of months ago over 200 people bragged about their blogs! Not only did the bloggers get a lot of visibility on my Wall, they also benefited from additional posts on Facebook as well as a lot of tweeting about the opportunity.

WomanBloggertoWatchSM2 But the biggest visibility opp showed up a couple weeks later. I started seeing posts on Facebook thanking me for my good blogging karma and I had no idea what was being referred to. When I checked out a post, I followed a link to an article on WE Magazine called 101 Women Bloggers to Watch in 2011. Editor Heidi Richards had culled the list of blogs posted on my wall and featured dozens of the women who had taken the opportunity to brag about their blog. It was so cool! Quite a few of my blogging clients and friends were on the list.

Once again, these savvy bloggers are reaping the rewards with more visibility – shout outs of thanks and congratulations on Facebook and Twitter, comments on the original blog post, and related blog posts like this one which in the end drive more traffic and engagement on their sites.

What are you doing to boost the visibility of your blog? Visibility is what creates trust, credibilty and drives more traffic, leads and enagement on your blog. Like a product or service, your blog requires consistent promotion so your audience doesn't forget about you!

Check out the list of exceptional women and make sure you "like" my page so you don't miss the next Brag About Your Blog Day coming soon!

Recommended reading for more ideas on how to engage your Facebook fans: 6 Ways to Engage Your Facebook Fans