The expert list building tips starts in ernest now…you got a taste with the first tip by Derek Halpern. Due to the number of tips collected from colleagues and contacts on LinkedIn, I'm posting them as a series of posts with seven tips each, so you don't get overwhelmed and you can read, digest and implement the ones that "speak" to you.
The question I posed to my colleagues was this:
What’s your #1 tip for building a responsive and lucrative list?
1. Let's kick off the series with a super successful, 7-figure serial entrepreneur…you don't create 7-figure businesses without knowing a thing or two about building a lucrative list!
To build a profitable list you need to think about the name of your squeeze page. By using long tail keywords that are highly specific you will generate more targeted traffic. For example instead of "Realtor" use "First Home Buyers Realtor." This way the search engines will get fewer results and your squeeze page will be among them. Think about it: you can't build a list until you have people coming to your page. The goal is to come up with descriptive keywords in the title of your squeeze page so you can get targeted traffic and high quality opt-ins.Once people come to your page you need to think about creating value for them and developing relationships with them. Freebies work! I prefer using freebies that allow people to get a taste of what they will be getting when they invest in your product or service. To give you an example, one of my clients put together a sample consulting session as a way of doing this. People can actually watch my client in action doing consulting to see if they like my client's style and methods. Whatever your freebie make it easy for them to download and watch or listen or read right away.If you follow these two tips:1. Long tail and specific landing page names2. Opts in worth opting in that let people "try on" what they are gettingYou will create a list that is highly qualified and therefore more profitable.~ Terri Levine, TerriLevine.com