Ever since Jeff Sieh started his Manly Pinterest Tips show, I’ve been intrigued. Conventional wisdom is that Pinterest is a gal thing, yet Jeff has turned that notion upside down and created a popular show and podcast that explores an alternate point of view. In this show, we’re going to find out the back story and what stepping off the beaten path has done for Jeff’s brand and visibility. [Read more…]
Marking the 2 year anniversary of Adventures in Visibility, I welcome back my good friend of . Mia recently spent 3 weeks in Italy celebrating her birthday and brilliantly designed the adventure as a showcase for several travel brands. #MiaOnTheGo Brand Ambassador provided a spotlight and new visibility for the companies she worked with, as well as herself. We discuss the why, what and the how that sparked Mia’s adventure and what that’s done for her business. [Read more…]
In this episode of Adventures in Visibility, I’m pleased to welcome Ande Lyons, one of the most genuinely enthusiastic people I’ve met. Her positive vibe and attitude make me smile every time I see a post, a picture or a comment from her in my social stream.
Ande brings that same mindset and positivity to her clients as she helps entrepreneurial adventurers navigate business start up and the strategies and skills required for business success. And that’s where this Adventure in Visibility takes us … on a journey to explore the winning strategies you need to cultivate to create a successful online presence and business. [Read more…]
In this Adventure in Visibility, I hung out with Luna Jaffe, founder and CEO of Lunaria Financial, Ltd, a boutique advisory firm in Portland, Oregon. Luna is the author of Wild Money: A Creative Journey to Financial Wisdom, Wild Money: A Financial Field Guide and Journal and the e-book Zelda’s Financial Field Guide: A Visual Glossary.
If you’re self-publishing a book, you probably know there are a lot of costs involved. You may have wondered if you should do a crowdfunding campaign to help defray the expenses and publish your book.
Luna and I talked about her adventure using Kickstarter, the crowdfunding site, to publish her books. Luna reveals why her campaign was almost rejected by Kickstarter, and that it took some creative thinking to make it happen. [Read more…]
The joys of technology. In the second Adventures in Visibility Hangout, I invited Dr. Rachna Jain of Profitable Popularity, to talk about visibility vs. profitability.
We were a few minutes into the conversation when the Hangout crashed. We scrambled to get back online and carried on. Like I said in the first hangout, it’s an adventure and an experiment.
Rachna Jain is the author of Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. We addressed some of the issues around focusing too much on building a web presence without creating a path to profitability. And, Rachna talked about the concept of becoming a “category of one” and how that can help you with both popularity and profitability.
The video is about 22 minutes and has some important nuggets of wisdom from Rachna.
Enter to Win a Book
I have two copies of Internet Marketing for the Rest of Us, that Rachna has generously given me to give away to two lucky winners.
At minute 8:20, Rachna talks about Jain’s Hierarchy of Business Needs which is illustrated below:
If you would like to enter the contest to win one of the two books, tell us in the comments below at what level you’re currently working, on the Hierarchy of Business Needs. You may be in the early stages of your business and at the second level of building a financial reserve. Or, you may wondering how you create a lasting legacy. What do you need to do to move to the next level?
If that’s too much info to reveal, go ahead and post a comment about why you want to win a copy of Rachna’s book. That’ll get you in the contest too.
We will review your responses and pick two winners to receive a copy of Rachna’s new book. The winners will be selected on Monday, April 28. If you don’t want to wait that long, you can get either a digital or physical autographed copy of the book right now.