With the introduction of Google Plus to the social networking mix, how are you managing your social networking?
If you want to maintain a viable presence on a Facebook page, on Twitter, LinkedIn, YouTube and now Google+, where do you spend your energy and how do you decide what to post where?
While there are tools to help with posting content (I use Hootsuite), I think the bigger question is WHAT type of content do you post on each site? I've been on Google+ for about a week now and I've noticed lots of videos and pictures along with prolific article sharing and tons of commenting. As expected, a lot of the content is about Google+ and the 10+ million users are tech savvy, early adopters. There's also quite a bit of personal conversation going on. The cool thing about Google+ is how granular you can segment your contacts and choose very specifically who will see what.
If you are new to Google+ and want a good getting started overview, check out this article on Social Media Examiner. If you're already using G+ and would like to connect with me there, please add me to a Circle. If you would like a G+ invite, post your request in the comments and I'll send you one.
Right before Google+ launched, I started a LinkedIn group for entrepreneurs interested in boosting their online visibility. I'd been contemplating this for a while as I've become increasingly frustrated with Facebook and their complex algorithms which make it so difficult to get your content seen by your "likers". I've been pleasantly surprised by how fast the group has grown (315 members in just 2 weeks) and active discussions going on every day. So far the group is not spammy is generally focused on members sharing content and tips about their businesses so we can help each other get more visibility.
The level of interaction is so much more satisfying that it is on my Facebook page. I've worked hard to maintain an active FB page, but it seems that fewer and fewer people see the content and fewer and fewer are participating. Too much stuff flying by on the newsfeed, I think.
Then there's Twitter. It's a great way to broadcast your content, share links and have quick conversations. But how many people really see your content? And do they click through to read it?
Ultimately, you have to know your audience and the type of content they want and respond to. And you need to figure out a strategy for managing your time. I'm rethinking my approach to many of these sites and will be refining my approach over the next few months.
To start, I will be removing all contacts from my personal Facebook profile and limit it to only those I am related to, are a personal friend, client or colleague. Everyone else, you are most welcome to connect with me where you like: my Facebook page, LinkedIn, Twitter, Google+ and/or YouTube. My LinkedIn group is probably going to get my most active participation right now since it's focused on helping entrepreneurs boost their visibility. My Twitter stream will continue to get links to the interesting articles I find about technology, online marketing, business and blogging. My sense is that my Facebook page will focus mostly on business blogging since that's the content that gets the best engagement.
How about you? How are you tackling this challenge? Do you have a strategy for where you post your content? Please share your strategies, tips and tactics in the comments.
If you're confused and overwhelmed about how you can integrate social media into your marketing, let's set up a strategy session so you can get clear on how to move forward efficiently and effectively, building your business with less stress.