This is a guest post by Anita Campbell, CEO of BizSugar.
Maintaining a Content Marketing Calendar
You've heard content is king, right? Well, it is. You may have the most fantastic product on the planet, but no one will know what it is unless you describe it to them. And no one will know it exists in the first place unless you get the word out. Both of those tasks are accomplished through content marketing.
Your Own Blog
- Try not to overwhelm the people who follow your business by bombarding them with content too often.
- Space out your posts, tweets, and shares so that your content distribution is evenly spaced, but still done on a regular basis. Just like you don't want to go overboard, you also don't want any long periods of quiet that may allow people to forget about you. You want to stay fresh in their minds and keep their attention.
- Remember, the information you post, tweet, and share doesn't all have to be created by you. By distributing information from other sites and blogs, you establish yourself as a reliable, go-to resource.
- Always respond to those who contact or engage you. But you can also set aside a specific amount of time to do that each day.
- Track results and responses to your content. How many blog comments did you get? How many retweets? How many likes? Over time, you'll be able to see trends, and learn what content resonates with people so you can give them more of what they want.