How to Increase Instagram Engagement by 182% [#infographic]

Have you jumped on the Instagram bandwagon? Not sure how it applies to you and your business? Take a look at the stats in the infographic below and you may find yourself thinking “how can I use Instagram now to boost the visibility of my business?!”

Here are some photo ideas for you:

• People – colleagues, customers, clients, vendors
• Places – conferences, workshops, business meetings, landscapes, weekend outings (pop in something personal every once in awhile to give your followers a behind the scenes look at who you are)
• Things – products, tools you use, tools you want, gifts you receive
• Quotes and Cats – ALWAYS popular!

Get Started Using Instagram

Once you set up an account on your smartphone (Instagram is primarily a mobile application) then follow these four steps to get going:

1. Start by following people you know and people in your niche (do a hashtag keyword search). 
2. Scroll through the home feed and click on the heart button to indicate you like an image.
3. Comment and use hashtags to connect with people.
4. Take a picture and post it!

Below the infographic (by Neil Patel of QuickSprout) I’ve listed some people who are using Instagram to create a memorable brand and build a loyal following. Check out what they’re posting and follow if you like what you see. And while you’re at it, I’d love it if you follow me and I’ll follow you back!

Easy peasy!

 

Follow these entrepreneurs to see how they’re using Instagram for their business

Lynne Knowlton, Design the Life You Love 

John Jantsch, Duct Tape Marketing

BlogPaws, all things pets and pet resources

Louise Myers, graphic designer

 Ileane Smith, blogger and podcaster

New Market BBQ, this one will make you hungry!

Amanda Palmer, musician and performance artist

Danielle LaPorte, Firestarter

Ellen Britt, Pink Coattails

Fit Men Cook, 15 second video recipes

There are so many more who are rockin’ it on Instagram. This is a good start, though. And, if you’re already using Instagram, who are your favorite people to follow? Give them a shoutout in the comments!