When you’re building your digital marketing empire, there are three kinds of content you must create…
- Micro Content
Text is obvious. It’s about content marketing, using text-based content in order to take advantage of getting found via organic search. Content marketing is generally defined as creating and sharing media and publishing content in order to acquire customers. It’s not usually about selling, but communicating and educating your audience consistently and delivering ongoing value, so they WANT to buy from you when they are ready.
You can’t argue with the power of an image or video to get attention and drive action from your audience. “A picture’s worth a thousand words” and all that, right? There are stats all over the Web (see infographic below) about how effective images are at grabbing your audience’s attention and telling your story, resulting in much higher engagement and follow-through on calls to action.
The opposite of long-form content like blog posts, white papers and reports, micro content is the status updates, quote images, Vine videos, Instagram photos that grab attention and act as effective lead generators, driving traffic back to your site (when done with a strategic plan in mind). Micro content is easy to create and takes less time than writing an article.
These types of content form the “C” in the C.R.E.A.T.E. formula Ellen Britt and I revealed at our recent teleseminar, 6 Steps to C.R.E.A.T.E. Your Digital Empire (listen below). Content is the first step.
Next, social is critical for amplifying your message, and mobile is increasingly where your audience can be found. In Ellen Britt’s interview with Gary Vaynerchuk for The Future of Ink, Gary talked about the “Stream Economy.” For simplicity’s sake, think of that as mobile (you can listen to the interview here). Did you know there are more than one billion smartphone users in the world? That’s mind-boggling!
The day after we delivered the teleseminar, I ran across the infographic below. It’s a great illustration of why it’s important for you to pay attention to what’s going on in the digital marketing arena and jump on board (if you’re not already).
Ellen Britt and I are launching a one year content marketing mastermind program called The C.R.E.A.T.E. Online Marketing Lab. Listen to the teleseminar where we reveal the complete C.R.E.A.T.E. formula, and then contact us immediately if you would like to learn more. At the time of this post’s publication three spots are filled and we are accepting a maximum of ten members.