Here’s what I’ve been thinking about lately…there are many paths to building your visibility on the Web. In fact, there are so many paths that it can seem overwhelming, confusing, complicated and downright unpleasant.
I don’t know about you, but if I find a task to be complicated and unpleasant, I have little desire to do it. I procrastinate and do a half-a**ed job at whatever it is I’m “supposed” to be doing.
Yet, when it comes to building your presence and visibility on the Web, you’ve got to do the work, no matter how confusing, or your ideal client has a tough time finding you, right? I have several clients experiencing these feelings right now and that’s what got me thinking about how I can help them have fun and enjoy their online marketing and building visibility.
Here’s the deal…you don’t have to do it all.
Love connecting on Facebook? Focus your efforts there. Learn the strategies and tactics to make it really work for you. Go all in and master Facebook.
Love to write? Focus on your blog. Create an editorial calendar that reflects how you serve your ideal clients. Lay out the path you want them to follow that will solve their problems and write, write, write.
Love photography? Figure out how you can create images that reflect the work you do. Use image editing or quote sites and combine pithy quotes or tips from your work with your images and share them on Pinterest and Facebook.
Get the idea? When you are engaging with your friends and followers in a joyful way that expresses exactly who you are and how you serve, you will grow your networks organically and attract the right people to your business. When you are forcing yourself to use tools you dislike, your followers will get that and abandon you. Doing for the sake of doing will not get you as far as you wish to go. Engaging with joy and fun will beat doing what you’re “supposed” to do every time.
Boosting your online visibility requires commitment and consistent action.
If your commitment is low and your activity is inconsistent because you’re overwhelmed with online marketing, try this for the next 30 days…
- Make a list and evaluate all the tactics you’re currently using to boost your visibility on the web. Rank each tactic from 1 to 5, 5 being something you really enjoy doing; give a 1 to tactics you despise.
- Pick the top three tactics which you ranked a 5 or 4.
- Order your list of three tactics with your most favorite at the top of the list.
- For the next 30 days, focus on mastering that one marketing tactic: how do you use it to grow your email list; how do you get more engagement from your network; what’s the best content to create; etc. If you need to invest in a program to learn more about that tool, do it. If you would benefit from one on one coaching, then make the investment.
- As time permits, experiment with the two remaining tactics on your list. However, if you time is limited, simply focus on your #1 tactic.
- At the end of 30 days, report back and let me know what you experienced how this exercise worked for you.
What’s the point of this exercise?
Building a successful business, using the Web to attract the right clients, shouldn’t make you unhappy, overwhelmed and anxious. What’s the point, if that’s how you feel?
My desire for you is to feel excitement, joy, an endorphin rush when you share your important work. There are many paths to get there. Find and choose the path that flows for you and enables you to express your joy to your audience so they WANT to be part of your community and jump on board to work with YOU!