Not surprisingly, when clients sign on to mentor with me, they’re often looking for a fast path to building online visibility. I understand the desire to see results fast, yet consistency over time is what leads to success overall. That means, creating content consistently week in and week out, will build a solid presence over the long run, leading traffic and activity back you day in and day out.
Keep in mind too that content isn’t just restricted to blog posts. Content also includes:
- Status updates on social networks
- Slide shows
- Live chats
- Google+ hangouts
- Teleseminars and webinars
- Sharing content on social sites
That being said, there are actions you can take to accelerate your visibility, especially if you want to build some buzz for a book, product or webinar, for example. To go the accelerated route, you’ll have to ignore my previous advice on building visibility and go all in for a little while.
Here are 5 ways to accelerate your visibility on the Web:
1. Post more frequently on your blog. Yep, you read that right. When you have more blog posts, you have more opportunities to share them on your social networks and so do your visitors. More visibility on social networks can create more traffic. More traffic means more readers. More readers means more amplification of your posts and more subscribers, more visibility, etc.
2. Find and follow influencers and ideal prospects in your niche. This particularly applies to Twitter and Google+. Often those you follow will follow you back and you increase your exposure to new people. Make sure you’re sharing great content so your new followers notice and get value from you.
3. If you don’t have a Google+ Profile, set one up now (it’s also important for seo). Post your content on Google+, find cool, interesting people to add to your Circles, then start doing Google Hangouts. Hosting a weekly live Q&A session for your fans and friends will raise your profile quickly. If you set it up as a live Hangout on Air, the Hangout is recorded and automatically posted on YouTube, thus building out your video channel at the same time.
4. If you’re not comfortable with video, then host live teleseminars on a regular basis. When I first started The Blog Squad in 2005, we hosted free weekly teleseminars called Conversations with Experts, interviewing experts in a variety of marketing-related industries. The first Conversation had about 20 people on the line. One year and 54 shows later, we were getting hundreds of participants every week. Consistency built awareness and awareness built the audience.
5. Are you willing to spend a few dollars? A sure fire way to get more visibility on Facebook is to use Promoted Posts. Be strategic about what you promote. Consider the path you want to lead your new fans. If your goal is to increase engagement, ask a question or create a poll and promote it.
I was very successful using a Promoted Post to give away a product I usually sell (link goes to the promoted post). My goal was to build a highly targeted list of people who were interested in a specific niche. I spent $10 and built a list of more than 350 people interested in digital publishing. I don’t consider giving away the $57 product a loss. It was an investment to uncover a select group who may be interested in attending my digital publishing event.
You may be looking at this list and thinking, “No way, this is not a fast way to build online visibility.” And, you’re right. These are generally long term strategies, AND, if you apply your time and energy to two or three of the tactics over the course of a couple of weeks, you will see more activity which is a direct result of more visibility.
Pick the tactics you know you can sustain over time and implement them over and over. One hangout or teleseminar or promoted post isn’t going to get you very far. On the other hand, one hangout every week for a month will get you more attention. A weekly promoted post with a poll question related to your book, product or event, will attract a lot more people to your Facebook page. You get the point, right? [If you need some help putting your plan together, contact me.]
OK, now it’s your turn…
What is one action you would advise an entrepreneur to take in order to boost their online visibility? Please post your tip in the comments!