In a recent interview on the Thriving Launch podcast, I addressed themes that will be familiar to you if you’re a regular reader of this blog…how to get seen with your online content.
I talked about how to grow your following through adding value to your content and how having value and being clear on your message helps leverage your online presence.
I also explain how online content can be repurposed and republished to different platforms, which results in attracting more people to your business.
The interview with hosts Luis Congdon and Kamala Chambers is short and sweet, about 14 minutes.
I remember being interviewed about republishing and repurposing content back in 2008 or 2009. My message remains the same, though many of the tools have changed and evolved.
You can be organized and efficient with your content development by putting the tools to use for you in a smart way that includes some automation.
3 Ways to Use Automation for Repurposing
For example, if you repurpose your blog posts to Medium, you can install the Medium WordPress plugin to auto-save a draft of your blog post to your account. That saves you time. No copy and pasting. Simply log into your account, review the draft, add your bio and call to action, choose the appropriate tags and publish. It takes 5-10 minutes max.
Use Lumen5 (free at the time of this post’s publication) to create a video trailer to promote your blog post. Read my tutorial here.
Use Canva’s Magic Resize feature to quickly create a suite of images for promoting your blog post on all the social platforms.
'Consistency is a foundational piece to attracting a following.' ~ Denise WakemanBut first, before you begin, so you avoid sporadic, random repurposing, create a checklist so you are consistent with your efforts. Here’s a sample checklist I created for going live on Facebook.
If you prefer reading to listening, the full transcript of the interview, along with key takeaways is here. Be sure to share your thoughts about repurposing and visibility in the comments!
Hi Denise! Repurposing content is a great marketing technique. I always like to keep track of what content does well on my blog and try to make into different other media. That way, I’m sure the content is going to get traffic. Also, after a few tests, I look at how different audiences respond to different media. Some love video (by the way, Lumen5 has been the highlight of my 2017!), others prefer infographics. It all depends on what the audience feels more comfortable sharing and engaging with. If there is no engagement, chances are the marketing campaign is failing. Thanks for such great content, Denise!
Thanks for stopping by, Stefan!
I agree that it’s important to track what’s doing well. Then diversify the media to attract a broader audience.
Content is and always will be king. I wish I knew what evergreen content and content repurposing was back in the day, because my SEO would be way better than what it is now. Are you in affiliate marketing still, Denise? 🙂
Thank you for this.
As a writer anything that can save me time–good stuff!