Video creation can be intimidating for many people. I was following the comments on a post by Kathleen Gage about the Pros and Cons of Using Video and was surprised at the number of people who don't like video and refuse to use video in their business.
Video helps you build rapport with your audience faster, you can teach more complex ideas, especially for how-to videos, and it’s been shown for several years now that the number of people watching video is on the rise. The thing is, video doesn't have to be difficult and it doesn't need to involve a lot of fancy equipment.
If you don't feel inclined to shoot video but you do take a lot of photos (and it seems everyone does now that cameras are integrated into our phones), you can create impactful videos with your photos. I've been using Animoto to do this for a few years. And, I've discovered a new Facebook application that works in a similar way and in fact, is even simpler: Slidemotion Video Express. Thanks to Social Media Examiner for the tip!
With three clicks you can convert a Facebook photo album into a video with music. This is a fast, simple way to repurpose your images and get more visibility by posting your video on Facebook, Twitter, YouTube and other video sharing sites.
Anyone who is tagged in your original photo album can be notified automatically (you can disable this feature) that they are featured in your video. Again this helps get more visibility for your video.
Though it's not business related, below is a video I created to test the Slidemotion Video Express app. It took two minutes. There are options for editing, embedding and sharing once the video is created. If you want to download your video or upgrade to a higher quality, you must purchase credits (you get 3 free when you set up your account).
How can you use Slidemotion Video Express strategically for your business?
Take some time to think through and set up business focused photo albums. Here are some ideas:
- Images of you in action at speaking gigs, workshops, book signings
- Your products and books
- You with your clients
- You at events with thought leaders in your industry
- Quotes from your work, books, articles
Give it a try and let me know what you think. After you create your video, post a link to the video in the comments so I can check it out!