I was reminded of this when I saw a quote by Seth Godin in a daily e-newsletter I receive.
You will never keep people from talking. But you can take actions to influence the content of what they say.
–Seth Godin, marketing guru, writing on his blog
You need to dominate the search engine results with content you create: on your blog (top priority!), on Facebook status updates, and on your tweets.
When your content is relevant, provides value and solves your ideal clients' problems, there's a good chance that what people say about you will be positive and position you in a good light.
Do you know what people are saying about you?
Get more tips to help you boost your visibility on the web with my free Visibility Boost ecourse.