7 Ways to Use Amazon.com to Boost Your Online Visibility

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With more than 75 million unique visitors just in March 2011, you can’t ignore the impact Amazon.com can have on your online visibility. Therefore I ask, “are you using Amazon to boost visibility for your business?” If not, here are a few ways to consider…

7 ways you can harness the world’s largest ecommerce site to generate visibility for your business, even if you’re not a published author…

1. Create a public profile. If you’ve ever bought anything on Amazon, then you have the opportunity to create a profile page. This is the bare minimum I recommend you do since your profile page gets linked every other place you participate on Amazon. Add your picture, a bio, a link to your blog, and select the information you want visible to the public: wish list, birthday, reviews, etc. Tip: For business visibility purposes, use your REAL NAME, not a pseudonym.

2. Post reviews. This is probably the most obvious way to get seen on Amazon. When you post a review, you can link it to your profile page so others can learn more about you.

3. Create lists. If you have reading lists you recommend to your clients and customers, post it on Amazon. When someone lands on the page for a book or product you recommend, your list shows up, again, an opportunity for folks to learn more about you. And, they may be your ideal client if they’re looking for a book you recommend.

4. Create tags. Every product/book page includes a feature for you to add your own tags. If you have your own books (Kindle included), add tags that reflect the key words you want to be found for, including YOUR NAME. Tags show up on your public profile. (Click on the image to see it full size.)

5. Publish your reports and ebooks on Kindle. This is easier than you may think and instantly gives you “author status.” Rather than extolling the benefits of publishing your content on Kindle, here’s a post with a link to a free, no opt in webinar showing you step by step how to publish on Kindle.

6. Set up your profile on AuthorCentral. If you have books – hardcover, softcover and/or Kindle – then this is a MUST. This is not the same as the profile you created in #1, as an Amazon customer. This is your Author Profile which gives you much greater visibility and reach.  You’ll see on my Author page a bio, head shot, my Twitter feed, links to recent blog posts (yes, another place to syndicate your blog content!), a list with images and links to all my books, and a discussion area where you can create connection and assist your readers. You can also add photos and videos, as well as events.

How to Use AuthorCentral on Amazon.com (click here if you cannot see the video above in your feed reader)

7. Loan your Kindle books. This may not seem like a visibility play, but look at it this way…  you have an opportunity to create a connection and selflessly serve your clients – don’t worry about “lost” sales. if you own a Kindle, you’ll see that some (not all) Kindle books are available for lending. Periodically offer your community the opportunity to “borrow” one of your Kindle books. They can only be loaned one time, so it’s first come, first served.  Bonus tip – when you set up your own Kindle books, make sure to allow lending as well. Why not share the good stuff you teach in your books?

I see a lot of lost opportunity on Amazon. While writing this post I cruised around looking for author profile pages and sadly, didn’t find them for a lot of prominent authors nor for colleagues I know who have books and Kindle ebooks.

No doubt there are more ways to leverage Amazon to boost your online visibility. What tips would you add to this list? Post them in the comments, please!

(P.S. My latest report in now available on Kindle for only $.99 (99 cents!): How to Use Images to Grab Your Reader’s Attention and Enhance Your Business Blog)

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Comments

  1. says

    Hi Denise,

    I was looking for something new for web exposure and never thought that Amazon can actually serve to improve online visibility. And the list of possibilities which you’ve mentioned is amazing. I can’t believe that all these while I’ve been using Amazon to make regular purchases without realizing its potential :)

    -May-

  2. says

    Denise, thank you for the 7-day mini Visibility Boost you sent me. The information offered each day, is invaluable – all things one has to make a point of incorporating into ones daily routine.
    I will keep working at it! I have learned so much from all your webinars and articles.
    Thank you!
    Aileen

  3. says

    Hi! I just wanted to thank you for posting this great information. Very helpful!! I’ll hop over to Amazon and get it done. :) Thanks for sharing!!

  4. says

    Amazon is one of giants and receives high volumes of steady daily traffic and by using it to increase your online visibility it also helps other aspects of your website promotion.

  5. says

    Nice Article Denise. I am going to start it right now. Hope i will be successful with your tips. Thanks. Have a nice weekend.

  6. says

    Awesome tips – I think point number 3 has been the most effective for my site. It seems that good lists get bookmarked frequently and spread quickly. Most of us have lists in our head of top resources for our industry so creating a public list on Amazon is relatively easy.

  7. says

    Awesome tips – I think point number 3 has been the most effective for my site. It seems that good lists get bookmarked frequently and spread quickly. Most of us have lists in our head of top resources for our industry so creating a public list on Amazon is relatively easy.

  8. says

    Excellent article and list Denise. Reviews are easy to do for those who read even one book every so often. For those of us who have 5 or 6 books going at once, we likely tell others about them on FB and Twitter, so why not post a review and get some traction out of it?

  9. says

    Denise this is a brilliant article. Love the idea of the the author connect profile – I have one of my own books on Amazon and a coauthor in others there so really should consolidate it all into a profile. And publishing reports on Kindle. Bloody brilliant as a lead generator. Thanks for the ideas.

    • says

      Hey Denise. Thought you’d like to see how your article inspired action. I have now set up my profile and also my Author Central profile on Amazon. Here it is: http://www.amazon.com/Janet-Beckers/e/B005CYKW4S/ref=sr_ntt_srch_lnk_9?qid=1310793097&sr=1-9 
      . I just have to wait 24 hours to start some lists (I had to make a purchase with this profile before) and then I’ll implement your list suggestion. Thanks for the excellent info.

  10. says

    WOW Denise…  You have a report on Amazon!  I only thought it was ebooks and books. 

    EVERYone knows something and can write a report or an eBook.  We just have to sit ourselves down and DO IT!

    Thanks for the reminder.  I’m almost at the end of an a class on writing articles.  This was a bit different from any other class I took as it also helped me break the stronghold of thinking “ONE way,” as it covered a lot more than just the initial writing of the article itself.

    Your comment at the end of the article about the report made my mind perk up with MY NEW way of thinking!

    THANK YOU Denise… YOU ALWAYS have such good things to share.  I fell off your list for awhile.

    Roz Fruchtman

  11. says

    WOW Denise…  You have a report on Amazon!  I only thought it was ebooks and books. 

    EVERYone knows something and can write a report or an eBook.  We just have to sit ourselves down and DO IT!

    Thanks for the reminder.  I’m almost at the end of an a class on writing articles.  This was a bit different from any other class I took as it also helped me break the stronghold of thinking “ONE way,” as it covered a lot more than just the initial writing of the article itself.

    Your comment at the end of the article about the report made my mind perk up with MY NEW way of thinking!

    THANK YOU Denise… YOU ALWAYS have such good things to share.  I fell off your list for awhile.

    Roz Fruchtman

  12. Joybringer2007 says

    Thanks for these tips, Denise. You always have the tastiest morsels for our benefit. 

  13. Anonymous says

    Thank You Denise! You always have great tips. I am doing a virtual book blog tour for my Amazon softcover book for all of May. I will than post about 15 articles on various article directories with a link to the Amazon book. Then I will focus on how to best use Amazon to promote my book. I have created a profile and I have 3 kindle books.

  14. says

    This is one thing I wouldn’t have considered before reading this. I have a profile, but haven’t done much with it. I’ll get moving on this now. I’ll be sure to check out Shelfari and Goodreads too Elizabeth!

    Thanks Denise.

  15. says

    Great reminders, Denise! I’ve done the profile and write lots of book reviews but I need to get going on some of the others. FYI if you are using Goodreads and/or Shelfari, you can set up profiles and post your same book reviews there too. As a Goodreads author, you have certain status too…proactive authors look for people who review their books and develop relationships…I’ve even had an author send me a message when I reviewed a book in the same genre as theirs with a message like “If you liked this I think you’ll love my book too.” …smart.

  16. Kymberly says

    Denise: I had never thought nor known of this option on Amazon. Thank you for sharing the simple, clear, easy-to-follow steps to ramp up my visibility. Great post!

  17. Anonymous says

    Denise

    That’s a really cool post. Some great info – I found it via Kristi’s Tweet out…so kudos to her for finding it.

    Quick question: have you tried/tested creating video reviews for greater visibility?

    Paul

    • says

      Paul, great point. No, I haven’t personally done video reviews, but using video would definitely make your Amazon reviews stand out, especially since so few people do them. Thanks for pointing that out.

    • says

      Thanks, Kristi. With Kindle publishing, anyone with a short report can be a author and create a presence on Amazon. How about you? Is your blog promotion ebook on Kindle yet?

      • says

        It’s not. I really like it in the format it’s in, where people can click on the links, see the color in the photos, etc. I might do something more text based in the future for that platform though. :)

        • says

          Links can be an issue. I always include a resource page with the full links – no anchor text – so readers can easily find the info. Kindle does have web access, but it’s not ideal.

          • says

            Great tip on creating a resource page with links, as the Kindle is a bit on the rough side of linking. For now!

            I hear they’re working on a Kindle tablet which will be sweeter than Maria Shriver, pre-divorce.