You just can’t argue with the statistics. We are firmly entrenched in the age of video marketing and you ignore it at your peril.
Social video generates 1200% more shares than text and images combined. (Wordstream)
If you want more eyeballs on your content a.k.a your business, then you need to promote your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.
FYI… this is yet another way to repurpose your blog content.
In the first instance, a talking head video, all you need is your smartphone or a webcam to record a short synopsis of your blog post. As long as it’s under a minute, you can upload it directly to Facebook, Twitter, Instagram. Include a call to action and a link to the post, and you’re all set.
In the second example, creating a video trailer, it can be time-consuming (create a slide deck and convert it to video) or super simple with a tool I recently discovered called Lumen5.
85% of Facebook Video is watched with the sound off. (Animoto)
The biggest complaints, and what stops most people from making videos, are the complexity and the time it takes to create videos. Lumen5 eliminates those obstacles.
The biggest complaints, and what stops most people from making videos, are the complexity and the time it takes to create videos.There are four steps after you create your free account:
- Paste the URL from your blog post into a field and click Go. The software creates a storyboard with text pulled directly from your blog post.
- Edit with suggested royalty-free images to match your content. Or upload your own images.
- Select a clip of royalty-free music.
- Review and publish.
I couldn’t believe it the first time I created a video from a blog post. It took me about 15 minutes because I was messing around with the images. The video below is from this post.
Here’s How to Create a Video with Lumen5
After you create your free account at Lumen5.com, click on your profile image and select the option to Create Video.
In the field next to the Create button, paste in the URL (permalink) for the blog post you want to turn into a video trailer. Click the Create button.
The Storyboard
Depending on the length of the blog post, a window may open like the one you see below. It’s recommended you keep your videos under two minutes. I recommend keeping them around 1 minute if you want the viewer to watch the entire thing.
What the software is doing is estimating how long your video will be and if your post is very long, it will recommend that you create several shorter videos from selections of your article.
If you prefer to use the entire article, then slick the link that’s highlighted at the bottom of the window to use the entire article.
Now, you’ll see the storyboard that is created from your content. To create a new section, simply highlight the text you want to use on a “slide.” Each section will create a single slide when the video is created. Short, concise sentences are best.
You can edit each section. Looking at the image below, on the left, some of the text is highlighted. That created each section. Then, I edited the content to be shorter, and still maintain the message.
IMPORTANT: Add a final section with a call to action to read the post on your site (see the examples at the end of the post). You’ll be able to do some additional editing later. Click the Continue button at the top of the page.
Add Images and Music
The next step is to tweak the images that were auto-populated with your text. Some will be appropriate and some will need to be changed.
On the left side of the dashboard you have an option to select media, music, and create some customized branding for your video. This is where you’ll spend the most time. You can use images that you’ll discover under the media tab, you can upload your own images or you can simply use a background color for the text. Be sure to save your work as you create the visuals.
Time to Publish
You can preview your video at any time by clicking Continue. If the video needs some work, click on Continue Editing. When you’re satisfied with the preview, click on Publish. You’ll receive an email when the video rendering is complete (this can take awhile, go do something else while you wait 😆 ).
Download Your Video
Once your video is finished rendering, download it to your computer or Dropbox or whereever you save your files. If you discover that there’s an error, never fear. You can edit the video again and then rerender it.
Share Your Video
Now that you have a video trailer for your blog post, it’s time to share it. If your video is under one minute, you can upload it to Instagram, as well as Facebook and Twitter. If it’s under 140 seconds (2 minutes, 20 seconds), then you can upload it to Twitter and Facebook (up to 4 hours). [Here’s the video I created while capturing screenshots for this post.]
You’ll also want to upload your videos to your YouTube channel. But, do not post the YouTube link on your social networks. Upload the video file directly (native upload) to each platform so you get the benefit of the preference from the algorithms. What is “native video”?
…videos that are created within or uploaded directly to Facebook, and auto-play within the News Feed.
The social platforms don’t want you to sent your viewers off of their site. They give preference to any native content that keeps the audience on their platform.
Here’s what you do:
- First, upload the video file directly within a status update.
- Next, write a short description of your blog post to complement the video trailer.
- Finally, include a call to action and link back to the blog post on your site.
This works for Twitter and Facebook. Hyperlinks don’t work on Instagram posts. You can refer to the link in your bio to get to the blog post.
I found that keeping video trailers close to one minute works better than those that are two minutes or more. You’ll get better reach, engagement and click-throughs to your blog post.
I asked a few people in my Visibility Group to share video trailers they made for their blog posts so you can see how others are doing it.
Jo Guerra of KickA Marketing
Sharon Williams of The 24 Hour Secretary
Liana George of By George Organizing Solutions
RECOMMENDED READING
13 Ways to Repurpose Your Content
Your Action Steps
Give it a try!
1. Set up a free Lumen5 account.
2. Follow the steps to create a video as outlined in this post.
3. Post a link to your video in the comments so I can check it out!
Title image: Chris Lawton
Vitaliy Kolos
I’m really glad that video is getting all the rage again now. And thanks for suggesting the tool 🙂
Sacha Brant
I have to admit, Lumen is one heck of a tool!!
Denise Wakeman
I agree! Fun, simple way to spread your content on social networks.
Sharon Williams
Hi Denise,
Lumen5 is a fun tool and thanks for suggesting it. I”m posting a link here for the 2nd video in my Social Media Key Influencers series.
YouTube: https://youtu.be/ouZRWv6-_P0
Blog Post: http://bit.ly/cosmki
Denise Wakeman
Love it, Sharon. You do a great job on your videos.
Emmerey Rose
Cool! I didn’t know about this until I read your post today. Thanks for sharing Denise. Is it really free? Wow!
Denise Wakeman
Yes, it’s really free (for now!).
Dave (silverbackpacker)
What an awesome tool. Thankyou for sharing this.
It will be interesting to see the response
My first blog share video on facebook http://bit.ly/2toujI4
youtube https://youtu.be/IeaAeq9FhBs
Denise Wakeman
Nice job on the video, Dave! Thanks for sharing it.
Cynthia St-Pierre
Hi Denise,
Thanks for posting this. Look what I made. Much better than my previous attempts at video! https://youtu.be/wxCE7HrgD0A
Denise Wakeman
Great video, Cynthia! Fun and enticing. Thanks for sharing the link!
Louise Myers
This is way cool, Denise! I tried one while reading your post. Will share the link when uploaded!
Denise Wakeman
Cool! Can’t wait to see what you create, Louise!
Louise Myers
I got a little carried away. I decided my 1:28 video should be split in 2… and be parts 3 and 4 of a series of 6 🙄
I just posted the first one on FB and YT. Don’t see how to share a link to a FB video, so…
https://youtu.be/nfJuhHl_SBk
Denise Wakeman
Fantastic! I love the video series for long posts. Thanks for sharing, Louise!
Louise Myers
Wanted to get back with my results. I really jumped in with both feet and made 10 videos in about a week and a half. But the results have been beyond disappointing (despite the fact that, being a picky designer, I spend about an hour on each).
The videos have been getting LESS reach on my FB page than posting a photo with link, and I’ve gotten 3 website visits from 7 videos on YouTube.
I’m stopping for now and will re-evaluate in a month or so.
Adeel Sami
Hello, Denise!
That’s the blessed post you did!
Great working tools I see in here and about to test out myself.
And that’s the great idea to add the video-rich trailer of the blog post to add some creative spice into the content. 🙂
Truly great! Happy to share it on my social life.
~ Adeel
Denise Wakeman
Thank you, Adeel. Be sure to post a link to a video trailer you create for a blog post!
Adeel Sami
Hello, Denise!
Thank you! I actually created one today and posted on the YouTube: https://youtu.be/__ketxbPUe8
Thanks for introducing this awesome tool! 🙂
~ Adeel
Denise Wakeman
Nice job, Adeel!
Kim
OMG, this is such a great tool I am loving it. It will eat up your time if you’re not careful though. Thanks for sharing.
Denise Wakeman
Hey Kim, post a link to a video trailer you’ve created. I want to see!
Jo Guerra
Thanks for including me in the blog post, Denise. Lumen is a fabulous resource. I can’t believe how easy it is. Info you share is fabulous. So glad I am in your Visibility Mastermind.
Denise Wakeman
You’re welcome, Jo. You’re doing a great job with the blog post video trailers! Love your participation in the Visibility Mastery Lab!
Lisa Sicard
Thanks Denise, I can’t wait to try it out. One question. Why upload to YouTube if you are posting to other social networks? Interesting on how the algorithms are working for video now.
Thanks for sharing on this one!
Denise Wakeman
Hi Lisa,
YouTube is still the largest video network and gets tons of traffic. I don’t want to miss the opportunity to reach people who may not follow or see my content on Facebook.
Thanks for stopping by!
Jo Guerra
Well done, Denise.
Liana George
I love Lumen5 Denise! It’s been a great way to make short videos to expand my reach and share my message and posts!
Denise Wakeman
I’m behind on this one. Just discovered it today.
Liana George
It’s a game changer!
The Blog Squad
Lou Bortone have you seen/tried http://lumen5.com ?