Guest Blog Post by Lou Bortone, Video Marketing Strategist
If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult.
But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded “one and done” syndrome, you’ll want to create a strategic marketing plan for using video regularly in your business.
As with any plan, you must begin with the end in mind. The strategy is far more important than what camera you use. What are your business objectives for video? Is it to grow your list? Build your brand? Drive more web traffic? Enhance your credibility? Your goals will determine your direction.
If you said “all of the above” to the video goals we just listed, here are some ideas for maintaining your video momentum…
Create an “expert tips” series to share your expertise. Short, 1 – 2 minute “how to” videos are a great way to increase your credibility and expand your influence.
If you’ve got a blog, add a videoblog post every couple of weeks. The search engines love video, and your readers will be treated to a dynamic change of pace from your traditional blog posts. Extra bonus: Video is much more personal and compelling than print alone!
Get some face time. Use a personal video message or video email to go “face to face” with your clients or prospects. Sending a video greeting, birthday wishes or a thank you video have much more impact than yet another regular email. If you want to stand out and be memorable, use video!
Make it an event. Whether you’re promoting a webinar or launching a new product, nothing makes a bold statement like video. Adding video to your promotional plans makes your webinar or launch look more like a special event. Again, it’s the best way to break through the online clutter and make sure your message gets noticed.
Go Live! You can do a live webcast or offer a “Q & A” video session using free platforms such as Livestream or Ustream.tv. These web resources make it easy to fire up your webcam and go live whenever you want. A live webcast is dynamic, engaging and highly interactive. (You may want to do a test run first, just to get comfortable with the format).
However you decide to use video, it will put your marketing on overdrive and accelerate your results. The secret is consistency and strategy. Make a plan and stick to it. Anyone can make one video. The real winners online will be those who make online video a regular part of their marketing efforts.
For more video marketing secrets, join us for our upcoming free webinar, “7 Strategies to Profit from Video Marketing” on Tuesday, March 27th at 4 p.m. Eastern. Register here.
Are you creating video for your business?